Brandwave

How popular isApple Maps?

In September 2026, people searched for Apple Maps by name about 823,000 times worldwide, a 22.3% increase from the previous year. These searches made up 0.44% of all global transit app searches, placing Apple Maps second out of six apps. When we asked both ChatGPT and Google AI Overviews about transit apps, Apple Maps appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Apple Maps is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Google MapsShare of searches 99.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Apple MapsShare of searches 0.44%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Rome2RioShare of searches 0.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MoovitShare of searches 0.16%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. CitymapperShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top transit apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Maps was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Apple Maps is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Transit2nd
  3. Citymapper3rd
  4. Rome2Rio4th
  5. Apple Maps5th
  6. Moovit6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citymapper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rome2Rio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moovit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transit apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which transit apps compete with Apple Maps?

Apple Maps against transit apps worldwide, by month

Share of searches by month for Google Maps, Apple Maps. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsApple MapsRome2RioMoovitCitymapperTransit
Oct 202599%0.36%0.24%0.24%0.13%0.03%
Nov 202599.1%0.36%0.24%0.2%0.11%0.02%
Dec 202599.1%0.3%0.24%0.24%0.13%0.03%
Jan 202699.1%0.36%0.24%0.2%0.13%0.02%
Feb 202698.8%0.54%0.29%0.24%0.13%0.02%
Mar 202698.9%0.44%0.29%0.2%0.11%0.02%
Apr 202699%0.36%0.29%0.2%0.13%0.02%
May 202699.1%0.36%0.24%0.2%0.11%0.02%
Jun 202699.1%0.36%0.24%0.16%0.13%0.02%
Jul 202699.2%0.29%0.24%0.16%0.11%0.02%
Aug 202699.1%0.36%0.24%0.16%0.11%0.02%
Sep 202699.1%0.44%0.2%0.16%0.11%0.02%
  1. Held 1st. 185M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Apple Maps

    0.44%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Rome2Rio

    0.2%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Moovit

    0.16%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Citymapper

    0.11%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Transit

    0.02%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Apple Maps and its closest rivals

Every comparison with Apple Maps

10 comparisons

How has branded search demand for Apple Maps changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apple Maps worldwide rose from 673K to 823K.
  • Across the 12 months ending September 2026, Apple Maps’ share of searches among transit apps worldwide held steady, from 0.36% to 0.44%.

How did search popularity change for transit apps worldwide in September 2026?

5 changes
  1. Estimated monthly branded searches for Apple Maps worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  2. Estimated monthly branded searches for Transit worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Moovit worldwide fell 33.1% over 12 measured months, from 450K to 301K in September 2026.

  4. Estimated monthly branded searches for Citymapper worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Rome2Rio worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Apple Maps’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Apple Maps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apple maps

How the Brand Demand Index is measured

Do you work for Apple Maps? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Apple Maps compete?

Apple Maps is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Navigation apps4th of 70.43%Show ranking
Transit apps2nd of 60.44%Shown above
Creator with pink hair and a pink jacket

Is Apple Maps your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.