Apple Maps vs TomTom:Which is more popular by branded search?
In August 2026, Apple Maps had more branded searches than TomTom among navigation apps worldwide. Apple Maps was estimated to have 673K branded searches compared to TomTom’s 301K, and held a 0.36% Share of Search versus TomTom’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple Maps or TomTom?
Compare the apps people navigate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Maps, TomTom. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Maps | Waze | MapQuest | Apple Maps | TomTom |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 1.2% | 0.64% | 0.36% | 0.16% |
| Nov 2025 | 97.8% | 1.2% | 0.53% | 0.36% | 0.13% |
| Dec 2025 | 97.5% | 1.4% | 0.65% | 0.29% | 0.16% |
| Jan 2026 | 97.8% | 1.2% | 0.53% | 0.36% | 0.13% |
| Feb 2026 | 97.2% | 1.4% | 0.64% | 0.53% | 0.16% |
| Mar 2026 | 97.6% | 1.2% | 0.64% | 0.43% | 0.13% |
| Apr 2026 | 97.7% | 1.2% | 0.64% | 0.36% | 0.16% |
| May 2026 | 97.8% | 1.2% | 0.53% | 0.36% | 0.16% |
| Jun 2026 | 97.8% | 1.2% | 0.53% | 0.36% | 0.13% |
| Jul 2026 | 97.6% | 1.2% | 0.53% | 0.29% | 0.43% |
| Aug 2026 | 97.7% | 1.2% | 0.64% | 0.36% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Apple Maps and TomTom comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: TomTom took it in July 2026, Apple Maps took it in August 2026.
- Across the 11 months ending August 2026, Apple Maps’ estimated Share of Search among navigation apps worldwide held steady at 0.36%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among navigation apps worldwide held steady at 0.16%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for navigation apps worldwide in August 2026?
2 changes
In August 2026, Apple Maps rose from 5th to 4th among navigation apps worldwide.
In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Maps’ and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Maps
1 branded search term
- apple maps
TomTom
1 branded search term
- tomtom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.