Brandwave

How popular isTomTom in search?

In August 2026, there were an estimated 301K branded searches for TomTom worldwide which held steady over the last 11 months. TomTom holds 0.16% estimated Share of Search among navigation apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Maps97.7%
  2. Waze1.2%
  3. MapQuest0.64%
  4. Apple Maps0.36%
  5. TomTom0.16%
TomTom website (opens in a new tab)

Follow TomTom and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does TomTom compete?

TomTom is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Navigation apps5th of 50.16%Shown below
Geolocation APIs1st of 561.1%Show ranking

Which navigation apps compete with TomTom?

TomTom against navigation apps worldwide, by month

Share of Search by month for Google Maps, TomTom. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MapsWazeMapQuestApple MapsTomTom
Oct 202597.7%1.2%0.64%0.36%0.16%
Nov 202597.8%1.2%0.53%0.36%0.13%
Dec 202597.5%1.4%0.65%0.29%0.16%
Jan 202697.8%1.2%0.53%0.36%0.13%
Feb 202697.2%1.4%0.64%0.53%0.16%
Mar 202697.6%1.2%0.64%0.43%0.13%
Apr 202697.7%1.2%0.64%0.36%0.16%
May 202697.8%1.2%0.53%0.36%0.16%
Jun 202697.8%1.2%0.53%0.36%0.13%
Jul 202697.6%1.2%0.53%0.29%0.43%
Aug 202697.7%1.2%0.64%0.36%0.16%
Sep 2026—————

  1. 1.Google Maps

    97.7%

    Held 1st. 185M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Waze

    1.2%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MapQuest

    0.64%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.1 points.

  4. 4.Apple Maps

    0.36%

    Moved from 5th to 4th. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  5. 5.TomTom

    0.16%

    Moved from 4th to 5th. 301K estimated branded searches, -63.4% vs prior month. Share -0.3 points.

Compare search popularity between TomTom and its closest rivals

How has branded search demand for TomTom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TomTom worldwide held steady at 301K.
  • Across the 11 months ending August 2026, TomTom’s estimated Share of Search among navigation apps worldwide held steady at 0.16%.

How did search popularity change for navigation apps worldwide in August 2026?

  1. In August 2026, Apple Maps rose from 5th to 4th among navigation apps worldwide.

  2. In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.

How is TomTom measured?

Brandwave collects information about searches that people make online using TomTom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tomtom

Do you work for TomTom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is TomTom your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free