Brandwave

MapQuest vs TomTom:Which is searched more?

In August 2026, MapQuest had more branded searches than TomTom among navigation apps worldwide. MapQuest was estimated to have 1.2M branded searches compared to TomTom’s 301K, and held a 0.64% Share of Search versus TomTom’s 0.16%. These are worldwide searches for English-language branded terms.

Share of Search among navigation apps worldwide in August 2026Which is more popular in search, MapQuest or TomTom?
MapQuest0.64%1.2M searches
vs
TomTom0.16%301K searches

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Which is more popular in search, MapQuest or TomTom?

Compare the apps people navigate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MapQuest and TomTom among navigation apps worldwide, by month

Share of Search by month for MapQuest, TomTom. The figures are in the table below the chart.

View monthly share of search table
MonthMapQuestTomTom
Oct 20250.64%0.16%
Nov 20250.53%0.13%
Dec 20250.65%0.16%
Jan 20260.53%0.13%
Feb 20260.64%0.16%
Mar 20260.64%0.13%
Apr 20260.64%0.16%
May 20260.53%0.16%
Jun 20260.53%0.13%
Jul 20260.53%0.43%
Aug 20260.64%0.16%
Sep 2026——

How has the MapQuest and TomTom comparison changed over the last 12 months?

  • MapQuest was ahead of TomTom in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, MapQuest’s estimated Share of Search among navigation apps worldwide held steady at 0.64%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 11 months ending August 2026, TomTom’s estimated Share of Search among navigation apps worldwide held steady at 0.16%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for navigation apps worldwide in August 2026?

  1. In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using MapQuest’s and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MapQuest

1 branded search term

  • mapquest

TomTom

1 branded search term

  • tomtom

How the Brand Demand Index is measured

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