Brandwave

Organic Maps vs TomTom:Which is more popular?

In September 2026, TomTom had more branded searches than Organic Maps among navigation apps worldwide. TomTom had about 246,000 branded searches, while Organic Maps had 90,500. TomTom made up 0.13% of all navigation app searches we track, and Organic Maps accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about navigation apps, Organic Maps appeared in three of the five answers and TomTom in none.

Among navigation apps worldwide in September 2026

Who do people search for more?

TomTom, about 3 searches for every 1 for Organic Maps

TomTom 246K searchesOrganic Maps 90.5K searches

Who does AI mention more?

Organic Maps, mentioned in 3 of 5 answers, TomTom in 0

Organic Maps in 3 of 5TomTom in 0 of 5

Who does AI recommend more?

Organic Maps, the only one of the two named

Organic Maps first in 3TomTom never named

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Top navigation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Organic Maps was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TomTom did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Waze2nd
  3. Apple Maps3rd
  4. HERE WeGo4th
  5. Organic Maps5th
  6. MapQuest–
  7. TomTom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HERE WeGo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Organic Maps3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MapQuest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TomTom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about navigation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Organic Maps or TomTom more popular in search?

This chart shows how often people search Google for Organic Maps and TomTom by name. Each line represents a brand's share of searches for all seven navigation apps we track, month by month, from English-language searches worldwide.

Organic Maps and TomTom among navigation apps worldwide, by month

Share of searches by month for TomTom, Organic Maps. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsMapQuestWazeApple MapsTomTomHERE WeGoOrganic Maps
Oct 202597.6%0.64%1.2%0.35%0.16%0.07%0.01%
Nov 202597.7%0.53%1.2%0.36%0.13%0.07%0.01%
Dec 202597.4%0.64%1.4%0.29%0.16%0.09%0.01%
Jan 202697.7%0.53%1.2%0.36%0.13%0.09%0.02%
Feb 202697.1%0.64%1.4%0.53%0.16%0.09%0.02%
Mar 202697.5%0.64%1.2%0.43%0.13%0.07%0.06%
Apr 202697.6%0.64%1.2%0.35%0.16%0.07%0.03%
May 202697.7%0.53%1.2%0.36%0.16%0.09%0.03%
Jun 202697.7%0.53%1.2%0.36%0.13%0.11%0.03%
Jul 202697.4%0.53%1.2%0.29%0.43%0.11%0.04%
Aug 202697.5%0.64%1.2%0.35%0.16%0.13%0.05%
Sep 202697.4%0.96%0.96%0.43%0.13%0.09%0.05%

How has the Organic Maps and TomTom comparison changed over the last 12 months?

3 findings
  • TomTom was ahead of Organic Maps in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Organic Maps’ share of searches among navigation apps worldwide moved from 0.01% to 0.05%, and its estimated monthly branded searches moved from 27.1K to 90.5K.
  • Across the 12 months ending September 2026, TomTom’s share of searches among navigation apps worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for navigation apps worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Organic Maps worldwide rose 233.9% over 12 measured months, from 27.1K to 90.5K in September 2026.

  2. Estimated monthly branded searches for TomTom worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Organic Maps’ and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Organic Maps

1 branded search term

  • organic maps

TomTom

1 branded search term

  • tomtom

How the Brand Demand Index is measured

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