Brandwave

How popular isOrganic Maps?

In September 2026, people searched for Organic Maps by name about 90,500 times worldwide, a 233.9% increase from the previous year. These searches made up 0.05% of all global navigation app searches, placing Organic Maps seventh out of seven apps. When we asked both ChatGPT and Google AI Overviews about navigation apps, Organic Maps appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Organic Maps is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Google MapsShare of searches 97.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MapQuestShare of searches 0.96%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WazeShare of searches 0.96%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Apple MapsShare of searches 0.43%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Organic MapsShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top navigation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Organic Maps was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Organic Maps is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Waze2nd
  3. Apple Maps3rd
  4. HERE WeGo4th
  5. Organic Maps5th
  6. MapQuest–
  7. TomTom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HERE WeGo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Organic Maps3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MapQuest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TomTom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about navigation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which navigation apps compete with Organic Maps?

Organic Maps against navigation apps worldwide, by month

Share of searches by month for Google Maps, Organic Maps. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsMapQuestWazeApple MapsTomTomHERE WeGoOrganic Maps
Oct 202597.6%0.64%1.2%0.35%0.16%0.07%0.01%
Nov 202597.7%0.53%1.2%0.36%0.13%0.07%0.01%
Dec 202597.4%0.64%1.4%0.29%0.16%0.09%0.01%
Jan 202697.7%0.53%1.2%0.36%0.13%0.09%0.02%
Feb 202697.1%0.64%1.4%0.53%0.16%0.09%0.02%
Mar 202697.5%0.64%1.2%0.43%0.13%0.07%0.06%
Apr 202697.6%0.64%1.2%0.35%0.16%0.07%0.03%
May 202697.7%0.53%1.2%0.36%0.16%0.09%0.03%
Jun 202697.7%0.53%1.2%0.36%0.13%0.11%0.03%
Jul 202697.4%0.53%1.2%0.29%0.43%0.11%0.04%
Aug 202697.5%0.64%1.2%0.35%0.16%0.13%0.05%
Sep 202697.4%0.96%0.96%0.43%0.13%0.09%0.05%

  1. 1.Google Maps

    97.4%

    Held 1st. 185M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.MapQuest

    0.96%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +50% vs prior month. Share +0.3 points.

  3. 3.Waze

    0.96%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  4. 4.Apple Maps

    0.43%

    Held 4th. 823K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  5. 5.TomTom

    0.13%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  6. 6.HERE WeGo

    0.09%

    Held 6th. 173K estimated branded searches, -31.5% vs prior month. Share 0 points.

  7. 7.Organic Maps

    0.05%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Organic Maps and its closest rivals

Every comparison with Organic Maps

6 comparisons

How has branded search demand for Organic Maps changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Organic Maps worldwide rose from 27.1K to 90.5K.
  • Across the 12 months ending September 2026, Organic Maps’ share of searches among navigation apps worldwide held steady, from 0.01% to 0.05%.

How did search popularity change for navigation apps worldwide in September 2026?

6 changes

  1. In September 2026, MapQuest rose from 3rd to 2nd among navigation apps worldwide.

  2. In September 2026, Waze fell from 2nd to 3rd among navigation apps worldwide.

  3. Estimated monthly branded searches for Organic Maps worldwide rose 233.9% over 12 measured months, from 27.1K to 90.5K in September 2026.

  4. Estimated monthly branded searches for HERE WeGo worldwide rose 24.2% over 12 measured months, from 139K to 173K in September 2026.

  5. Estimated monthly branded searches for Apple Maps worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  6. Estimated monthly branded searches for TomTom worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are Organic Maps’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Organic Maps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • organic maps

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How the Brand Demand Index is measured

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