Brandwave

MapQuest vs Organic Maps:Which is more popular?

In September 2026, MapQuest had more branded searches than Organic Maps among navigation apps worldwide. MapQuest had about 1.8 million branded searches, while Organic Maps had 90,500. MapQuest made up 0.96% of all navigation app searches we track, and Organic Maps accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about navigation apps, Organic Maps appeared in three of the five answers and MapQuest in none.

Among navigation apps worldwide in September 2026

Who do people search for more?

MapQuest, about 20 searches for every 1 for Organic Maps

MapQuest 1.8M searchesOrganic Maps 90.5K searches

Who does AI mention more?

Organic Maps, mentioned in 3 of 5 answers, MapQuest in 0

Organic Maps in 3 of 5MapQuest in 0 of 5

Who does AI recommend more?

Organic Maps, the only one of the two named

Organic Maps first in 3MapQuest never named

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Top navigation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Organic Maps was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. MapQuest did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Waze2nd
  3. Apple Maps3rd
  4. HERE WeGo4th
  5. Organic Maps5th
  6. MapQuest–
  7. TomTom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HERE WeGo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Organic Maps3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MapQuest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TomTom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about navigation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is MapQuest or Organic Maps more popular in search?

This chart shows how often people search Google for MapQuest and Organic Maps by name. Each line represents a brand's share of searches for all seven navigation apps we track, month by month, from English-language searches worldwide.

MapQuest and Organic Maps among navigation apps worldwide, by month

Share of searches by month for MapQuest, Organic Maps. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsMapQuestWazeApple MapsTomTomHERE WeGoOrganic Maps
Oct 202597.6%0.64%1.2%0.35%0.16%0.07%0.01%
Nov 202597.7%0.53%1.2%0.36%0.13%0.07%0.01%
Dec 202597.4%0.64%1.4%0.29%0.16%0.09%0.01%
Jan 202697.7%0.53%1.2%0.36%0.13%0.09%0.02%
Feb 202697.1%0.64%1.4%0.53%0.16%0.09%0.02%
Mar 202697.5%0.64%1.2%0.43%0.13%0.07%0.06%
Apr 202697.6%0.64%1.2%0.35%0.16%0.07%0.03%
May 202697.7%0.53%1.2%0.36%0.16%0.09%0.03%
Jun 202697.7%0.53%1.2%0.36%0.13%0.11%0.03%
Jul 202697.4%0.53%1.2%0.29%0.43%0.11%0.04%
Aug 202697.5%0.64%1.2%0.35%0.16%0.13%0.05%
Sep 202697.4%0.96%0.96%0.43%0.13%0.09%0.05%

How has the MapQuest and Organic Maps comparison changed over the last 12 months?

3 findings
  • MapQuest was ahead of Organic Maps in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MapQuest’s share of searches among navigation apps worldwide moved from 0.64% to 0.96%, and its estimated monthly branded searches moved from 1.2M to 1.8M.
  • Across the 12 months ending September 2026, Organic Maps’ share of searches among navigation apps worldwide moved from 0.01% to 0.05%, and its estimated monthly branded searches moved from 27.1K to 90.5K.

How did search popularity change for navigation apps worldwide in September 2026?

2 changes
  1. In September 2026, MapQuest rose from 3rd to 2nd among navigation apps worldwide.

  2. Estimated monthly branded searches for Organic Maps worldwide rose 233.9% over 12 measured months, from 27.1K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MapQuest’s and Organic Maps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MapQuest

1 branded search term

  • mapquest

Organic Maps

1 branded search term

  • organic maps

How the Brand Demand Index is measured

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