How popular isSafari in search?
In September 2026, there were an estimated 4.1M branded searches for Safari worldwide which is up 22.1% over the last 12 months. Safari holds 19.9% estimated Share of Search among web browsers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brave24.4%Google Chrome24.4%
Safari19.9%
Firefox16.3%
Opera10.9%
Microsoft Edge4%
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Which web browsers compete with Safari?
Share of Search by month for Brave, Google Chrome, Safari, Firefox, Opera, Microsoft Edge. The figures are in the table below the chart.
View monthly share of search table
| Month | Brave | Google Chrome | Safari | Firefox | Opera | Microsoft Edge |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 30.6% | 16.8% | 16.8% | 11.2% | 4.1% |
| Nov 2025 | 17.4% | 31.8% | 17.4% | 17.4% | 11.6% | 4.3% |
| Dec 2025 | 20.5% | 30.7% | 20.5% | 13.7% | 11.2% | 3.4% |
| Jan 2026 | 19.7% | 29.5% | 19.7% | 16.2% | 10.8% | 4% |
| Feb 2026 | 22.9% | 28% | 18.8% | 15.4% | 10.3% | 4.6% |
| Mar 2026 | 20.9% | 25.5% | 20.9% | 17.1% | 11.4% | 4.2% |
| Apr 2026 | 22.9% | 28% | 18.8% | 15.4% | 10.3% | 4.6% |
| May 2026 | 21.5% | 26.3% | 21.5% | 14.4% | 11.8% | 4.3% |
| Jun 2026 | 22% | 26.9% | 22% | 14.8% | 9.9% | 4.4% |
| Jul 2026 | 22% | 26.9% | 22% | 14.8% | 9.9% | 4.4% |
| Aug 2026 | 25.7% | 25.7% | 21% | 14.1% | 9.4% | 4.2% |
| Sep 2026 | 24.4% | 24.4% | 19.9% | 16.3% | 10.9% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.4% | 5M | 0% | -1.3 points | |
| 2, held 2nd | 24.4% | 5M | 0% | -1.3 points | |
| 3, held 3rd | 19.9% | 4.1M | 0% | -1 points | |
| 4, held 4th | 16.3% | 3.4M | +22.3% | +2.3 points | |
| 5, held 5th | 10.9% | 2.2M | +22.4% | +1.5 points | |
| 6, held 6th | 4% | 823K | 0% | -0.2 points |
1.
Brave24.4%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.3 points.
24.4%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Safari19.9%
Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share -1 points.
4.
Firefox16.3%
Held 4th. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.3 points.
5.
Opera10.9%
Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.5 points.
4%
Held 6th. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Safari and its closest rivals
Every comparison with Safari
5 comparisons
How has branded search demand for Safari changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Safari worldwide rose from 3.4M to 4.1M.
- Across the 12 months ending September 2026, Safari’s estimated Share of Search among web browsers worldwide increased from 16.8% to 19.9%.
- Across the 12 months ending September 2026, Safari’s estimated Share of Search among web browsers worldwide peaked at 22% in June 2026 and was lowest at 16.8% in October 2025.
- Across the 12 months ending September 2026, Safari rose from 4th to 3rd among web browsers worldwide.
How did search popularity change for web browsers worldwide in September 2026?
5 changes
In September 2026, Firefox gained estimated Share of Search among web browsers worldwide, from 14.1% to 16.3%.
In September 2026, Opera gained estimated Share of Search among web browsers worldwide, from 9.4% to 10.9%.
In September 2026, Brave lost estimated Share of Search among web browsers worldwide, from 25.7% to 24.4%.
In September 2026, Google Chrome lost estimated Share of Search among web browsers worldwide, from 25.7% to 24.4%.
In September 2026, Safari lost estimated Share of Search among web browsers worldwide, from 21% to 19.9%.
How is Safari measured?
Brandwave collects information about searches that people make online using Safari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- safari
Who owns Safari?
Safari is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, Keynote and Logic Pro, owned by the same company, worldwide.
Do you work for Safari? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Safari your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.