How popular isApple Screen Time?
In September 2026, people searched for Apple Screen Time by name about 9,900 times worldwide, a 50% increase from the previous year. These searches made up 2.1% of all global parental control app searches, placing Apple Screen Time fifth out of seven apps. When we asked both ChatGPT and Google AI Overviews about parental control apps, Apple Screen Time appeared in all answers and was the third most recommended of the seven.
Apple Screen Time is the fifth most searched of 7 competitors and the third most recommended in AI answers.
Google Family LinkShare of searches 64.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
QustodioShare of searches 23.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BarkShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
KidsloxShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Apple Screen TimeShare of searches 2.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Follow Apple Screen Time and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top parental control apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Screen Time appeared in all five answers. Apple Screen Time is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Qustodio1st
- Bark2nd
- Apple Screen Time3rd
- Google Family Link4th
Norton5th
Net Nanny6th- Kidslox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Screen Time5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about parental control apps
5 answers
Asked ChatGPT
“Which parental control app should I use?”
Asked ChatGPT
“What are the best parental control apps?”
Asked ChatGPT
“What's the best parental control app for managing a teenager's phone?”
Searched Google, AI Overview
“parental control app”
Searched Google, AI Overview
“best parental control app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which parental control apps compete with Apple Screen Time?
Share of searches by month for Google Family Link, Qustodio, Bark, Kidslox, Apple Screen Time. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Family Link | Qustodio | Bark | Kidslox | Apple Screen Time | Norton | Net Nanny |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 29.7% | 7.1% | 2.7% | 1.5% | 2.7% | 2.2% |
| Nov 2025 | 58.4% | 26.2% | 6.8% | 2.3% | 2.3% | 2.3% | 1.6% |
| Dec 2025 | 62.5% | 22.9% | 6.3% | 2.5% | 2.1% | 2.1% | 1.7% |
| Jan 2026 | 65.9% | 19.7% | 5.4% | 2.7% | 2.7% | 2.2% | 1.5% |
| Feb 2026 | 62.6% | 22.9% | 5.1% | 2.5% | 3.8% | 1.7% | 1.4% |
| Mar 2026 | 61.8% | 22.6% | 5.1% | 3% | 4.6% | 1.7% | 1.4% |
| Apr 2026 | 62.4% | 22.8% | 4.9% | 2.5% | 4.6% | 1.4% | 1.4% |
| May 2026 | 58.3% | 26.1% | 5.9% | 2.9% | 4.3% | 1.6% | 1% |
| Jun 2026 | 63.1% | 23.2% | 6.7% | 2.5% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 67.8% | 20.4% | 5.9% | 2.2% | 1.5% | 1.2% | 0.99% |
| Aug 2026 | 62.3% | 22.8% | 5.5% | 2.5% | 4.6% | 1.4% | 0.91% |
| Sep 2026 | 64.6% | 23.6% | 4.8% | 2.6% | 2.1% | 1.4% | 0.77% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.6% | 301K | 0% | +2.3 points | |
| 2, held 2nd | 23.6% | 110K | 0% | +0.8 points | |
| 3, held 3rd | 4.8% | 22.5K | -15.4% | -0.7 points | |
| 4, moved from 5th to 4th | 2.6% | 12.1K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.1% | 9.9K | -55.4% | -2.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.4% | 6.6K | 0% | +0.1 points | |
| 7, held 7th | 0.77% | 3.6K | -18.2% | -0.1 points |
64.6%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Qustodio23.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Bark4.8%
Held 3rd. 22.5K estimated branded searches, -15.4% vs prior month. Share -0.7 points.
4.
Kidslox2.6%
Moved from 5th to 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.1%
Moved from 4th to 5th. 9.9K estimated branded searches, -55.4% vs prior month. Share -2.5 points.
6.
Norton1.4%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.77%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Norton sells other things too, so only its searches that name this product count here, like “norton family”.
Compare popularity between Apple Screen Time and its closest rivals
Every comparison with Apple Screen Time
6 comparisons
How has branded search demand for Apple Screen Time changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple Screen Time worldwide rose from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Apple Screen Time’s share of searches among parental control apps worldwide increased from 1.5% to 2.1%.
- Across the 12 months ending September 2026, Apple Screen Time’s share of searches among parental control apps worldwide peaked at 4.6% in April 2026 and was lowest at 1.5% in October 2025.
- Across the 12 months ending September 2026, Apple Screen Time rose from 7th to 5th among parental control apps worldwide.
How did search popularity change for parental control apps worldwide in September 2026?
6 changes
In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 62.3% to 64.6%.
In September 2026, Qustodio gained share of searches among parental control apps worldwide, from 22.8% to 23.6%.
In September 2026, Apple Screen Time lost share of searches among parental control apps worldwide, from 4.6% to 2.1%.
In September 2026, Bark lost share of searches among parental control apps worldwide, from 5.5% to 4.8%.
Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.77% in September 2026.
In September 2026, Kidslox rose from 5th to 4th among parental control apps worldwide.
How are Apple Screen Time’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Apple Screen Time’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple screen time
Who owns Apple Screen Time?
Apple Screen Time is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Mail, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iWork, Keynote, Logic Pro, Mac mini, Safari and 
Xcode Cloud, owned by the same company, worldwide.
Do you work for Apple Screen Time? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple Screen Time your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.