Brandwave

How popular isGoogle Family Link?

In September 2026, people searched for Google Family Link by name about 301,000 times worldwide, a 22.4% increase from the previous year. These searches made up 66% of all global parental control app searches, placing Google Family Link first out of six apps. When we asked both ChatGPT and Google AI Overviews about parental control apps, Google Family Link appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Google Family Link is the most searched of 6 competitors and the third most recommended in AI answers.

  1. Google Family LinkShare of searches 66%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. QustodioShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BarkShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KidsloxShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NortonShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top parental control apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Family Link appeared in all five answers. Google Family Link is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qustodio1st
  2. Bark2nd
  3. Google Family Link3rd
  4. Norton4th
  5. Net Nanny4th
  6. Kidslox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parental control apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which parental control apps compete with Google Family Link?

Google Family Link against parental control apps worldwide, by month

Share of searches by month for Google Family Link, Qustodio, Bark, Kidslox. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxNortonNet Nanny
Oct 202555%30.2%7.2%2.7%2.7%2.2%
Nov 202559.8%26.8%7%2.4%2.4%1.6%
Dec 202563.8%23.4%6.4%2.6%2.1%1.7%
Jan 202667.7%20.2%5.6%2.7%2.2%1.5%
Feb 202665.1%23.8%5.3%2.6%1.8%1.4%
Mar 202664.7%23.6%5.3%3.2%1.7%1.4%
Apr 202665.5%23.9%5.1%2.6%1.4%1.4%
May 202660.9%27.2%6.1%3%1.6%1.1%
Jun 202664.2%23.6%6.8%2.6%1.4%1.4%
Jul 202668.8%20.7%6%2.3%1.2%1%
Aug 202665.3%23.9%5.8%2.6%1.4%0.96%
Sep 202666%24.1%4.9%2.7%1.4%0.79%

  1. 1.Google Family Link

    66%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Qustodio

    24.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Bark

    4.9%

    Held 3rd. 22.5K estimated branded searches, -15.4% vs prior month. Share -0.8 points.

  4. 4.Kidslox

    2.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Norton

    1.4%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Net Nanny

    0.79%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Google Family Link and its closest rivals

Every comparison with Google Family Link

7 comparisons

How has branded search demand for Google Family Link changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Family Link worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Google Family Link’s share of searches among parental control apps worldwide increased from 55% to 66%.
  • Across the 12 months ending September 2026, Google Family Link’s share of searches among parental control apps worldwide peaked at 68.8% in July 2026 and was lowest at 55% in October 2025.

How did search popularity change for parental control apps worldwide in September 2026?

5 changes

  1. In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 65.3% to 66%.

  2. In September 2026, Bark lost share of searches among parental control apps worldwide, from 5.8% to 4.9%.

  3. Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.79% in September 2026.

  4. Estimated monthly branded searches for Norton worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Qustodio worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Google Family Link’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Family Link’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google family link

How the Brand Demand Index is measured

Who owns Google Family Link?

Google Family Link is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Family Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Family Link compete?

Google Family Link is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Family location apps3rd of 422.1%Show ranking
Parental control apps1st of 666%Shown above
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