Brandwave

Google Family Link vs Kidslox:Which is more popular?

In September 2026, Google Family Link had more branded searches than Kidslox among parental control apps worldwide. Google Family Link had about 301,000 branded searches, while Kidslox had 12,100. Google Family Link made up 66% of all parental control app searches we track, and Kidslox accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about parental control apps, Google Family Link appeared in all five answers and Kidslox in none.

Among parental control apps worldwide in September 2026

Who do people search for more?

Google Family Link, about 25 searches for every 1 for Kidslox

Google Family Link 301K searchesKidslox 12.1K searches

Who does AI mention more?

Google Family Link, mentioned in every answer we collected

Google Family Link in 5 of 5Kidslox in 0 of 5

Who does AI recommend more?

Google Family Link, the only one of the two named

Google Family Link first in 5Kidslox never named

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Top parental control apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Family Link appeared in all five answers. Kidslox did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qustodio1st
  2. Bark2nd
  3. Google Family Link3rd
  4. Norton4th
  5. Net Nanny4th
  6. Kidslox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parental control apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Google Family Link or Kidslox more popular in search?

This chart shows how often people search Google for Google Family Link and Kidslox by name. Each line represents a brand's share of searches for all six parental control apps we track, month by month, from English-language searches worldwide.

Google Family Link and Kidslox among parental control apps worldwide, by month

Share of searches by month for Google Family Link, Kidslox. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxNortonNet Nanny
Oct 202555%30.2%7.2%2.7%2.7%2.2%
Nov 202559.8%26.8%7%2.4%2.4%1.6%
Dec 202563.8%23.4%6.4%2.6%2.1%1.7%
Jan 202667.7%20.2%5.6%2.7%2.2%1.5%
Feb 202665.1%23.8%5.3%2.6%1.8%1.4%
Mar 202664.7%23.6%5.3%3.2%1.7%1.4%
Apr 202665.5%23.9%5.1%2.6%1.4%1.4%
May 202660.9%27.2%6.1%3%1.6%1.1%
Jun 202664.2%23.6%6.8%2.6%1.4%1.4%
Jul 202668.8%20.7%6%2.3%1.2%1%
Aug 202665.3%23.9%5.8%2.6%1.4%0.96%
Sep 202666%24.1%4.9%2.7%1.4%0.79%

How has the Google Family Link and Kidslox comparison changed over the last 12 months?

3 findings

How did search popularity change for parental control apps worldwide in September 2026?

1 change
  1. In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 65.3% to 66%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Family Link’s and Kidslox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Family Link

1 branded search term

  • google family link

Kidslox

1 branded search term

  • kidslox

How the Brand Demand Index is measured

Other head-to-heads among parental control apps

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