Brandwave

How popular isNorton in search?

In September 2026, people searched for Norton by name about 950,000 times worldwide, a 13% decrease from the previous year. These searches made up 1.4% of all global parental control app searches, placing Norton fifth out of six apps. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Google Family Link66%
  2. Qustodio24.1%
  3. Bark4.9%
  4. Kidslox2.7%
  5. Norton1.4%
  6. Net Nanny0.79%
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Which parental control apps compete with Norton?

Norton against parental control apps worldwide, by month

Share of searches by month for Google Family Link, Qustodio, Bark, Kidslox, Norton. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxNortonNet Nanny
Oct 202555%30.2%7.2%2.7%2.7%2.2%
Nov 202559.8%26.8%7%2.4%2.4%1.6%
Dec 202563.8%23.4%6.4%2.6%2.1%1.7%
Jan 202667.7%20.2%5.6%2.7%2.2%1.5%
Feb 202665.1%23.8%5.3%2.6%1.8%1.4%
Mar 202664.7%23.6%5.3%3.2%1.7%1.4%
Apr 202665.5%23.9%5.1%2.6%1.4%1.4%
May 202660.9%27.2%6.1%3%1.6%1.1%
Jun 202664.2%23.6%6.8%2.6%1.4%1.4%
Jul 202668.8%20.7%6%2.3%1.2%1%
Aug 202665.3%23.9%5.8%2.6%1.4%0.96%
Sep 202666%24.1%4.9%2.7%1.4%0.79%

  1. 1.Google Family Link

    66%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Qustodio

    24.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Bark

    4.9%

    Held 3rd. 22.5K estimated branded searches, -15.4% vs prior month. Share -0.8 points.

  4. 4.Kidslox

    2.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Norton

    1.4%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Net Nanny

    0.79%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Norton and its closest rivals

Every comparison with Norton

11 comparisons

How has branded search demand for Norton changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Norton worldwide fell from 1.1M to 950K.
  • Across the 12 months ending September 2026, Norton’s share of searches among parental control apps worldwide decreased from 2.7% to 1.4%.
  • Across the 12 months ending September 2026, Norton’s share of searches among parental control apps worldwide peaked at 2.7% in October 2025 and was lowest at 1.2% in July 2026.

How did search popularity change for parental control apps worldwide in September 2026?

5 changes

  1. In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 65.3% to 66%.

  2. In September 2026, Bark lost share of searches among parental control apps worldwide, from 5.8% to 4.9%.

  3. Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.79% in September 2026.

  4. Estimated monthly branded searches for Norton worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Qustodio worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Norton’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • norton
  • norton 360
  • norton 360 deluxe
  • norton antivirus
  • norton family

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How the Brand Demand Index is measured

Where does Norton compete?

Norton is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Antivirus software1st of 739.2%Show ranking
Antivirus plus brands1st of 357.4%Show ranking
Parental control apps5th of 61.4%Shown above
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