Antivirus plus brands:Which are searched most?
In September 2026, Norton was the most searched among antivirus plus brands worldwide, with an estimated 943K branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Norton57.4%McAfee37.1%
Bitdefender5.5%
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Share of SearchLeaderboard
Compare the antivirus plus brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norton, McAfee, Bitdefender. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | McAfee | Bitdefender |
|---|---|---|---|
| Oct 2025 | 55.3% | 40.1% | 4.6% |
| Nov 2025 | 53.3% | 42.6% | 4.1% |
| Dec 2025 | 53.1% | 42.7% | 4.1% |
| Jan 2026 | 50.7% | 45.6% | 3.6% |
| Feb 2026 | 52.6% | 44% | 3.5% |
| Mar 2026 | 51.6% | 44.2% | 4.2% |
| Apr 2026 | 52.1% | 42.9% | 5% |
| May 2026 | 52% | 44.6% | 3.4% |
| Jun 2026 | 53.1% | 43.4% | 3.5% |
| Jul 2026 | 51.3% | 41.2% | 7.6% |
| Aug 2026 | 54.6% | 41.3% | 4.1% |
| Sep 2026 | 57.4% | 37.1% | 5.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 943K | +16.9% | +2.8 points | |
| 2, held 2nd | 37.1% | 611K | 0% | -4.2 points | |
| 3, held 3rd | 5.5% | 90.5K | +49.6% | +1.4 points |
Compare search popularity between leading brands
Which brand is most popular in search among antivirus plus brands worldwide?
3 brands
In September 2026, Norton was the most searched among antivirus plus brands worldwide, with an estimated 943K branded searches and 57.4% estimated Share of Search within this set. McAfee is in 2nd place, 20.2 percentage points behind at 37.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Norton | 55.3% → 57.4% | 57.4%Sep 2026 | 50.7%Jan 2026 | 1st |
| McAfee | 40.1% → 37.1% | 45.6%Jan 2026 | 37.1%Sep 2026 | 2nd |
| Bitdefender | 4.6% → 5.5% | 7.6%Jul 2026 | 3.4%May 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among antivirus plus brands worldwide increased from 55.3% to 57.4%.
- Across the 12 months ending September 2026, McAfee’s estimated Share of Search among antivirus plus brands worldwide decreased from 40.1% to 37.1%.
- Across the 12 months ending September 2026, Bitdefender’s estimated Share of Search among antivirus plus brands worldwide increased from 4.6% to 5.5%.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among antivirus plus brands worldwide peaked at 57.4% in September 2026 and was lowest at 50.7% in January 2026.
- Across the 12 months ending September 2026, McAfee’s estimated Share of Search among antivirus plus brands worldwide peaked at 45.6% in January 2026 and was lowest at 37.1% in September 2026.
- Across the 12 months ending September 2026, Bitdefender’s estimated Share of Search among antivirus plus brands worldwide peaked at 7.6% in July 2026 and was lowest at 3.4% in May 2026.
How did search popularity change for antivirus plus brands worldwide in September 2026?
3 changes
In September 2026, Norton gained estimated Share of Search among antivirus plus brands worldwide, from 54.6% to 57.4%.
In September 2026, Bitdefender gained estimated Share of Search among antivirus plus brands worldwide, from 4.1% to 5.5%.
In September 2026, McAfee lost estimated Share of Search among antivirus plus brands worldwide, from 41.3% to 37.1%.
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