How popular isBitdefender in search?
In September 2026, there were an estimated 658K branded searches for Bitdefender worldwide which held steady over the last 12 months. Bitdefender holds 5.5% estimated Share of Search among antivirus plus brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which antivirus plus brands compete with Bitdefender?
Share of Search by month for Norton, McAfee, Bitdefender. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | McAfee | Bitdefender |
|---|---|---|---|
| Oct 2025 | 55.3% | 40.1% | 4.6% |
| Nov 2025 | 53.3% | 42.6% | 4.1% |
| Dec 2025 | 53.1% | 42.7% | 4.1% |
| Jan 2026 | 50.7% | 45.6% | 3.6% |
| Feb 2026 | 52.6% | 44% | 3.5% |
| Mar 2026 | 51.6% | 44.2% | 4.2% |
| Apr 2026 | 52.1% | 42.9% | 5% |
| May 2026 | 52% | 44.6% | 3.4% |
| Jun 2026 | 53.1% | 43.4% | 3.5% |
| Jul 2026 | 51.3% | 41.2% | 7.6% |
| Aug 2026 | 54.6% | 41.3% | 4.1% |
| Sep 2026 | 57.4% | 37.1% | 5.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 943K | +16.9% | +2.8 points | |
| 2, held 2nd | 37.1% | 611K | 0% | -4.2 points | |
| 3, held 3rd | 5.5% | 90.5K | +49.6% | +1.4 points |
Compare search popularity between Bitdefender and its closest rivals
How has branded search demand for Bitdefender changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bitdefender worldwide held steady, from 663K to 658K.
- Across the 12 months ending September 2026, Bitdefender’s estimated Share of Search among antivirus plus brands worldwide increased from 4.6% to 5.5%.
- Across the 12 months ending September 2026, Bitdefender’s estimated Share of Search among antivirus plus brands worldwide peaked at 7.6% in July 2026 and was lowest at 3.4% in May 2026.
How did search popularity change for antivirus plus brands worldwide in September 2026?
3 changes
In September 2026, Norton gained estimated Share of Search among antivirus plus brands worldwide, from 54.6% to 57.4%.
In September 2026, Bitdefender gained estimated Share of Search among antivirus plus brands worldwide, from 4.1% to 5.5%.
In September 2026, McAfee lost estimated Share of Search among antivirus plus brands worldwide, from 41.3% to 37.1%.
Where does Bitdefender compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Endpoint security platforms | 2nd of 5 | 27.9% | Show ranking |
| Antivirus software | 4th of 6 | 4.1% | Show ranking |
| Antivirus plus brands | 3rd of 3 | 5.5% | Shown above |
| Endpoint security software | 5th of 6 | 0.18% | Show ranking |
How is Bitdefender measured?
Brandwave collects information about searches that people make online using Bitdefender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- antivirus bitdefender
- bitdefender
- bitdefender antivirus
- bitdefender app
- bitdefender endpoint security
- bitdefender gravityzone
- bitdefender software
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Is Bitdefender your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.