Brandwave

Endpoint security platforms:Which brands are most popular in search?

In August 2026, Malwarebytes was the most searched among endpoint security platforms worldwide, with an estimated 871K branded searches and 45.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Malwarebytes45.2%
  2. Bitdefender24.3%
  3. CrowdStrike14.1%
  4. ESET11.6%
  5. SentinelOne4.9%

Follow endpoint security platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare services and tools used to protect business devices and endpoints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among endpoint security platforms worldwide, by month

Share of Search by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, SentinelOne. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOne
Oct 202538.8%26.1%14.9%15.1%5.2%
Nov 202544.9%25%11.7%14.4%4.1%
Dec 202542.6%28.3%11%13.4%4.7%
Jan 202645.4%24.6%11.7%14.2%4.1%
Feb 202643.8%23.8%13.7%13.8%4.8%
Mar 202645%24.4%13.9%11.8%4.8%
Apr 202649%21.6%12.5%12.6%4.3%
May 202645.6%24%14%11.6%4.8%
Jun 202645.6%24%14%11.6%4.8%
Jul 202645.7%24%14%11.6%4.8%
Aug 202645.2%24.3%14.1%11.6%4.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Malwarebytes

    45.2%

    held 1st · 871K estimated branded searches · -2.2% vs prior month · -0.5 points

  2. 2.Bitdefender

    24.3%

    held 2nd · 468K estimated branded searches · +0.1% vs prior month · +0.3 points

  3. 3.CrowdStrike

    14.1%

    held 3rd · 271K estimated branded searches · -0.5% vs prior month · +0.1 points

  4. 4.ESET

    11.6%

    held 4th · 224K estimated branded searches · -0.9% vs prior month · 0 points

  5. 5.SentinelOne

    4.9%

    held 5th · 93.7K estimated branded searches · -0.12% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among endpoint security platforms worldwide?

In August 2026, Malwarebytes was the most searched among endpoint security platforms worldwide, with an estimated 871K branded searches and 45.2% estimated Share of Search within this set. Bitdefender is in 2nd place, 20.9 percentage points behind at 24.3% Share of Search.

Global endpoint security platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Malwarebytes38.8% → 45.2%49%Apr 202638.8%Oct 20251st
Bitdefender26.1% → 24.3%28.3%Dec 202521.6%Apr 20262nd
CrowdStrike14.9% → 14.1%14.9%Oct 202511%Dec 20254th → 3rd
ESET15.1% → 11.6%15.1%Oct 202511.6%Jun 20263rd → 4th
SentinelOne5.2% → 4.9%5.2%Oct 20254.1%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among endpoint security platforms worldwide increased from 38.8% to 45.2%.
  • Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security platforms worldwide decreased from 26.1% to 24.3%.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security platforms worldwide decreased from 14.9% to 14.1%.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide decreased from 15.1% to 11.6%.
  • Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among endpoint security platforms worldwide peaked at 49% in April 2026 and was lowest at 38.8% in October 2025.
  • Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security platforms worldwide peaked at 28.3% in December 2025 and was lowest at 21.6% in April 2026.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security platforms worldwide peaked at 14.9% in October 2025 and was lowest at 11% in December 2025.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide peaked at 15.1% in October 2025 and was lowest at 11.6% in June 2026.
  • Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint security platforms worldwide peaked at 5.2% in October 2025 and was lowest at 4.1% in January 2026.
  • Across the 11 months ending August 2026, CrowdStrike rose from 4th to 3rd among endpoint security platforms worldwide.
  • Across the 11 months ending August 2026, ESET fell from 3rd to 4th among endpoint security platforms worldwide.
  • Across the 11 months ending August 2026, SentinelOne held steady: its estimated Share of Search among endpoint security platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for endpoint security platforms worldwide in August 2026?

  1. Estimated monthly branded searches for ESET worldwide fell 32.7% over 11 measured months, from 333K to 224K in August 2026.

  2. Estimated monthly branded searches for Bitdefender worldwide fell 18.4% over 11 measured months, from 574K to 468K in August 2026.

  3. Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

  4. Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record