Brandwave

How popular isCrowdStrike in search?

In August 2026, there were an estimated 271K branded searches for CrowdStrike worldwide which is down 17.1% over the last 11 months. CrowdStrike holds 14.1% estimated Share of Search among endpoint security platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Malwarebytes45.2%
  2. Bitdefender24.3%
  3. CrowdStrike14.1%
  4. ESET11.6%
  5. SentinelOne4.9%
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Which endpoint security platforms compete with CrowdStrike?

CrowdStrike against endpoint security platforms worldwide, by month

Share of Search by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, SentinelOne. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOne
Oct 202538.8%26.1%14.9%15.1%5.2%
Nov 202544.9%25%11.7%14.4%4.1%
Dec 202542.6%28.3%11%13.4%4.7%
Jan 202645.4%24.6%11.7%14.2%4.1%
Feb 202643.8%23.8%13.7%13.8%4.8%
Mar 202645%24.4%13.9%11.8%4.8%
Apr 202649%21.6%12.5%12.6%4.3%
May 202645.6%24%14%11.6%4.8%
Jun 202645.6%24%14%11.6%4.8%
Jul 202645.7%24%14%11.6%4.8%
Aug 202645.2%24.3%14.1%11.6%4.9%
Sep 2026—————
  1. held 1st · 871K estimated branded searches · -2.2% vs prior month · -0.5 points

  2. held 2nd · 468K estimated branded searches · +0.1% vs prior month · +0.3 points

  3. held 3rd · 271K estimated branded searches · -0.5% vs prior month · +0.1 points

  4. 4.ESET

    11.6%

    held 4th · 224K estimated branded searches · -0.9% vs prior month · 0 points

  5. held 5th · 93.7K estimated branded searches · -0.12% vs prior month · +0.1 points

Compare search popularity between CrowdStrike and its closest rivals

How has branded search demand for CrowdStrike changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CrowdStrike worldwide fell from 327K to 271K.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security platforms worldwide decreased from 14.9% to 14.1%.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security platforms worldwide peaked at 14.9% in October 2025 and was lowest at 11% in December 2025.
  • Across the 11 months ending August 2026, CrowdStrike rose from 4th to 3rd among endpoint security platforms worldwide.

How did search popularity change for endpoint security platforms worldwide in August 2026?

  1. Estimated monthly branded searches for ESET worldwide fell 32.7% over 11 measured months, from 333K to 224K in August 2026.

  2. Estimated monthly branded searches for Bitdefender worldwide fell 18.4% over 11 measured months, from 574K to 468K in August 2026.

  3. Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

  4. Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.

How is CrowdStrike measured?

Brandwave collects information about searches that people make online using CrowdStrike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • antivirus crowdstrike
  • crowdstrike
  • crowdstrike antivirus
  • crowdstrike app
  • crowdstrike com
  • crowdstrike endpoint security
  • crowdstrike falcon
  • crowdstrike software
  • endpoint security crowdstrike

Do you work for CrowdStrike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is CrowdStrike your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.