Brandwave

How popular isESET in search?

In August 2026, there were an estimated 252K branded searches for ESET worldwide which is down 30.2% over the last 11 months. ESET holds 19.1% estimated Share of Search among endpoint security software worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bitdefender40.3%
  2. CrowdStrike20.7%
  3. ESET19.1%
  4. Sophos10.3%
  5. SentinelOne7.1%
  6. Trellix2.5%
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Which endpoint security software compete with ESET?

ESET against endpoint security software worldwide, by month

Share of Search by month for Bitdefender, CrowdStrike, ESET, Sophos, SentinelOne, Trellix. The figures are in the table below the chart.

View monthly share of search table
MonthBitdefenderCrowdStrikeESETSophosSentinelOneTrellix
Oct 202539.7%19.6%21.6%9.9%6.8%2.4%
Nov 202542%17.4%23.1%8.8%6.1%2.6%
Dec 202545.2%15.6%20.8%9.5%6.6%2.3%
Jan 202642%17.7%23.2%8.8%6.1%2.2%
Feb 202639.1%19.9%21.8%9.9%6.9%2.4%
Mar 202641.4%20.9%19.2%8.6%7.3%2.6%
Apr 202639.4%19.7%21.4%9.7%6.8%2.9%
May 202639%20.5%18.7%10.1%7.1%4.5%
Jun 202639.8%21%19.1%10.4%7.2%2.5%
Jul 202642.5%20%18.3%9.9%6.9%2.4%
Aug 202640.3%20.7%19.1%10.3%7.1%2.5%
Sep 2026——————

  1. 1.Bitdefender

    40.3%

    Held 1st. 529K estimated branded searches, -8.5% vs prior month. Share -2.2 points.

  2. 2.CrowdStrike

    20.7%

    Held 2nd. 271K estimated branded searches, -0.5% vs prior month. Share +0.6 points.

  3. 3.ESET

    19.1%

    Held 3rd. 252K estimated branded searches, +1.2% vs prior month. Share +0.9 points.

  4. 4.Sophos

    10.3%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.SentinelOne

    7.1%

    Held 5th. 93.7K estimated branded searches, -0.12% vs prior month. Share +0.2 points.

  6. 6.Trellix

    2.5%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between ESET and its closest rivals

How has branded search demand for ESET changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESET worldwide fell from 360K to 252K.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security software worldwide decreased from 21.6% to 19.1%.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security software worldwide peaked at 23.2% in January 2026 and was lowest at 18.3% in July 2026.
  • Across the 11 months ending August 2026, ESET fell from 2nd to 3rd among endpoint security software worldwide.

How did search popularity change for endpoint security software worldwide in August 2026?

  1. In August 2026, ESET gained estimated Share of Search among endpoint security software worldwide, from 18.3% to 19.1%.

  2. In August 2026, CrowdStrike gained estimated Share of Search among endpoint security software worldwide, from 20% to 20.7%.

  3. In August 2026, Bitdefender lost estimated Share of Search among endpoint security software worldwide, from 42.5% to 40.3%.

  4. Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Sophos worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  6. Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

Where does ESET compete?

ESET is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Endpoint security platforms4th of 512.5%Show ranking
Antivirus software3rd of 516.2%Show ranking
Endpoint security software3rd of 619.1%Shown above

How is ESET measured?

Brandwave collects information about searches that people make online using ESET’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • antivirus eset
  • endpoint security eset
  • eset
  • eset antivirus
  • eset app
  • eset com
  • eset protect
  • eset software

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How the Brand Demand Index is measured

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