ESET vs Fortinet:Which is searched more?
In September 2026, Fortinet had more branded searches than ESET among endpoint protection brands worldwide. Fortinet was estimated to have 301K branded searches compared to ESET’s 273K, and held a 14.2% Share of Search versus ESET’s 12.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ESET or Fortinet?
Compare the endpoint protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fortinet, ESET. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | CrowdStrike | Fortinet | ESET | SentinelOne | Acronis |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 15.1% | 17% | 18% | 5.3% | 5.2% |
| Nov 2025 | 46.1% | 12% | 16.5% | 17% | 4.2% | 4.1% |
| Dec 2025 | 45.9% | 11.9% | 16.2% | 16.9% | 5% | 4.1% |
| Jan 2026 | 46.6% | 12% | 16.3% | 16.8% | 4.2% | 4.1% |
| Feb 2026 | 45.3% | 14.2% | 15.7% | 16.7% | 4.9% | 3.2% |
| Mar 2026 | 48% | 14.9% | 13.7% | 14.7% | 5.2% | 3.4% |
| Apr 2026 | 50.7% | 12.9% | 14.3% | 15.2% | 4.5% | 2.4% |
| May 2026 | 45.7% | 14.1% | 19% | 13.8% | 4.8% | 2.6% |
| Jun 2026 | 43.7% | 13.4% | 22.1% | 13.1% | 4.6% | 3% |
| Jul 2026 | 47.1% | 14.4% | 16% | 14.2% | 5% | 3.3% |
| Aug 2026 | 46.6% | 14.6% | 16.2% | 14.3% | 5% | 3.3% |
| Sep 2026 | 48.7% | 15.4% | 14.2% | 12.9% | 4.4% | 4.3% |
How has the ESET and Fortinet comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Fortinet took it in May 2026.
- Across the 12 months ending September 2026, ESET’s estimated Share of Search among endpoint protection brands worldwide moved from 18% to 12.9%, and its estimated monthly branded searches moved from 388K to 273K.
- Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide moved from 17% to 14.2%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for endpoint protection brands worldwide in September 2026?
3 changes
In September 2026, CrowdStrike overtook Fortinet to rank 2nd among endpoint protection brands worldwide, with 15.4% estimated Share of Search.
In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 16.2% to 14.2%.
In September 2026, ESET lost estimated Share of Search among endpoint protection brands worldwide, from 14.3% to 12.9%.
Other head-to-heads among endpoint protection brands
Malwarebytes vs CrowdStrike: compare search popularity- Malwarebytes vs Fortinet: compare search popularity
- Malwarebytes vs ESET: compare search popularity
Malwarebytes vs SentinelOne: compare search popularity- CrowdStrike vs Fortinet: compare search popularity
- CrowdStrike vs ESET: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using ESET’s and Fortinet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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