How popular isESET in search?
In August 2026, there were an estimated 224K branded searches for ESET worldwide which is down 32.7% over the last 11 months. ESET holds 11.6% estimated Share of Search among endpoint security platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Malwarebytes45.2%
Bitdefender24.3%
CrowdStrike14.1%
ESET11.6%
SentinelOne4.9%
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Which endpoint security platforms compete with ESET?
Share of Search by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, SentinelOne. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | Bitdefender | CrowdStrike | ESET | SentinelOne |
|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 26.1% | 14.9% | 15.1% | 5.2% |
| Nov 2025 | 44.9% | 25% | 11.7% | 14.4% | 4.1% |
| Dec 2025 | 42.6% | 28.3% | 11% | 13.4% | 4.7% |
| Jan 2026 | 45.4% | 24.6% | 11.7% | 14.2% | 4.1% |
| Feb 2026 | 43.8% | 23.8% | 13.7% | 13.8% | 4.8% |
| Mar 2026 | 45% | 24.4% | 13.9% | 11.8% | 4.8% |
| Apr 2026 | 49% | 21.6% | 12.5% | 12.6% | 4.3% |
| May 2026 | 45.6% | 24% | 14% | 11.6% | 4.8% |
| Jun 2026 | 45.6% | 24% | 14% | 11.6% | 4.8% |
| Jul 2026 | 45.7% | 24% | 14% | 11.6% | 4.8% |
| Aug 2026 | 45.2% | 24.3% | 14.1% | 11.6% | 4.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 871K | -2.2% | -0.5 points | |
| 2, held 2nd | 24.3% | 468K | +0.1% | +0.3 points | |
| 3, held 3rd | 14.1% | 271K | -0.5% | +0.1 points | |
| 4, held 4th | 11.6% | 224K | -0.9% | 0 points | |
| 5, held 5th | 4.9% | 93.7K | -0.12% | +0.1 points |
45.2%
held 1st · 871K estimated branded searches · -2.2% vs prior month · -0.5 points
24.3%
held 2nd · 468K estimated branded searches · +0.1% vs prior month · +0.3 points
14.1%
held 3rd · 271K estimated branded searches · -0.5% vs prior month · +0.1 points
4.
ESET11.6%
held 4th · 224K estimated branded searches · -0.9% vs prior month · 0 points
4.9%
held 5th · 93.7K estimated branded searches · -0.12% vs prior month · +0.1 points
Compare search popularity between ESET and its closest rivals
How has branded search demand for ESET changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ESET worldwide fell from 333K to 224K.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide decreased from 15.1% to 11.6%.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide peaked at 15.1% in October 2025 and was lowest at 11.6% in June 2026.
- Across the 11 months ending August 2026, ESET fell from 3rd to 4th among endpoint security platforms worldwide.
How did search popularity change for endpoint security platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for ESET worldwide fell 32.7% over 11 measured months, from 333K to 224K in August 2026.
Estimated monthly branded searches for Bitdefender worldwide fell 18.4% over 11 measured months, from 574K to 468K in August 2026.
Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.
Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.
How is ESET measured?
Brandwave collects information about searches that people make online using ESET’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- antivirus eset
- endpoint security eset
- eset
- eset app
- eset com
- eset protect
- eset software
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