Brandwave

How popular isMalwarebytes?

In September 2026, people searched for Malwarebytes by name about 1 million times worldwide, a 21.3% increase from the previous year. These searches made up 37.1% of all global endpoint security software searches, placing Malwarebytes first out of eight brands. When we asked both ChatGPT and Google AI Overviews about endpoint security software, Malwarebytes did not appear in any of the answers.

Search and AI answers in September 2026

Malwarebytes is the most searched of 8 competitors and not listed in any AI answer.

  1. MalwarebytesShare of searches 37.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BitdefenderShare of searches 23.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CrowdStrikeShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ESETShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. SophosShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top endpoint security software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Malwarebytes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. Microsoft Defender2nd
  3. SentinelOne3rd
  4. Sophos4th
  5. Bitdefender5th
  6. ESET6th
  7. Malwarebytes–
  8. Trellix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Defender5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SentinelOne5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sophos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bitdefender2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trellix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint security software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which endpoint security software compete with Malwarebytes?

Malwarebytes against endpoint security software worldwide, by month

Share of searches by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, Sophos, Microsoft Defender, SentinelOne. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesBitdefenderCrowdStrikeESETSophosMicrosoft DefenderSentinelOneTrellix
Oct 202529.8%23.2%11.4%13.1%8.5%8.6%4%1.4%
Nov 202536.1%22.7%9.4%12.9%7.1%7%3.3%1.4%
Dec 202533.6%25.3%8.7%12%7.5%7.9%3.7%1.3%
Jan 202636.5%22.3%9.4%12.8%7%7.6%3.3%1.1%
Feb 202634.6%21.2%10.8%12.3%8%8%3.7%1.3%
Mar 202636.4%22.3%11.3%10.8%7%6.9%3.9%1.4%
Apr 202639.1%20%10%11.3%7.3%7.3%3.5%1.5%
May 202635.8%20.8%11%10.4%7.8%8%3.8%2.4%
Jun 202636.7%21.3%11.2%10.6%8.2%6.8%3.9%1.4%
Jul 202635.8%23.2%10.9%10.4%8%6.6%3.8%1.3%
Aug 202635.9%21.8%11.2%10.7%7.8%7.5%3.9%1.4%
Sep 202637.1%23.6%11.7%9.5%7.1%6.5%3.4%1.2%

  1. 1.Malwarebytes

    37.1%

    Held 1st. 1M estimated branded searches, +18.8% vs prior month. Share +1.2 points.

  2. 2.Bitdefender

    23.6%

    Held 2nd. 660K estimated branded searches, +24.7% vs prior month. Share +1.9 points.

  3. 3.CrowdStrike

    11.7%

    Held 3rd. 327K estimated branded searches, +20.4% vs prior month. Share +0.5 points.

  4. 4.ESET

    9.5%

    Held 4th. 264K estimated branded searches, +1.7% vs prior month. Share -1.2 points.

  5. 5.Sophos

    7.1%

    Held 5th. 199K estimated branded searches, +4.7% vs prior month. Share -0.7 points.

  6. 6.Microsoft Defender

    6.5%

    Held 6th. 181K estimated branded searches, 0% vs prior month. Share -1 points.

  7. 7.SentinelOne

    3.4%

    Held 7th. 93.6K estimated branded searches, -0.15% vs prior month. Share -0.5 points.

  8. 8.Trellix

    1.2%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Malwarebytes and its closest rivals

Every comparison with Malwarebytes

12 comparisons

How has branded search demand for Malwarebytes changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Malwarebytes worldwide rose from 853K to 1M.
  • Across the 12 months ending September 2026, Malwarebytes’ share of searches among endpoint security software worldwide increased from 29.8% to 37.1%.
  • Across the 12 months ending September 2026, Malwarebytes’ share of searches among endpoint security software worldwide peaked at 39.1% in April 2026 and was lowest at 29.8% in October 2025.

How did search popularity change for endpoint security software worldwide in September 2026?

6 changes

  1. In September 2026, Bitdefender gained share of searches among endpoint security software worldwide, from 21.8% to 23.6%.

  2. In September 2026, Malwarebytes gained share of searches among endpoint security software worldwide, from 35.9% to 37.1%.

  3. In September 2026, CrowdStrike gained share of searches among endpoint security software worldwide, from 11.2% to 11.7%.

  4. In September 2026, ESET lost share of searches among endpoint security software worldwide, from 10.7% to 9.5%.

  5. In September 2026, Microsoft Defender lost share of searches among endpoint security software worldwide, from 7.5% to 6.5%.

  6. In September 2026, Sophos lost share of searches among endpoint security software worldwide, from 7.8% to 7.1%.

How are Malwarebytes’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Malwarebytes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • antivirus malwarebytes
  • endpoint security malwarebytes
  • malwarebytes
  • malwarebytes app
  • malwarebytes com
  • malwarebytes endpoint protection
  • malwarebytes endpoint security
  • malwarebytes software

Do you work for Malwarebytes? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Malwarebytes compete?

Malwarebytes is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Endpoint security software1st of 837.1%Shown above
Antivirus software7th of 70.1%Show ranking
Endpoint protection brands6th of 70.02%Show ranking
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