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How popular isMalwarebytes in search?

In September 2026, there were an estimated 1M branded searches for Malwarebytes worldwide which is up 21.2% over the last 12 months. Malwarebytes holds 25.5% estimated Share of Search among antivirus software worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Malwarebytes25.5%
  2. Norton23.3%
  3. Bitdefender16.3%
  4. McAfee15.1%
  5. Kaspersky13.6%
  6. ESET6.3%
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Which antivirus software compete with Malwarebytes?

Malwarebytes against antivirus software worldwide, by month

Share of Search by month for Malwarebytes, Norton, Bitdefender, McAfee, Kaspersky, ESET. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesNortonBitdefenderMcAfeeKasperskyESET
Oct 202519.3%24.5%15%17.8%15.3%8.1%
Nov 202523.2%21.6%14.6%17.3%15.2%8%
Dec 202520.5%22.7%15.4%18.3%16.1%7.1%
Jan 202622.4%22.1%13.7%19.9%14.3%7.6%
Feb 202622.1%23.3%13.6%19.5%14%7.5%
Mar 202624.8%21.5%15.2%18.4%13%7%
Apr 202627.5%20.1%14.1%16.5%14.2%7.6%
May 202624.7%20.8%14.4%17.8%15.3%6.9%
Jun 202625.7%21.6%14.9%17.7%13%7.1%
Jul 202625.3%21.3%16.4%17.1%12.8%7%
Aug 202624%22.3%14.6%16.9%15.2%6.9%
Sep 202625.5%23.3%16.3%15.1%13.6%6.3%

  1. 1.Malwarebytes

    25.5%

    Held 1st. 1M estimated branded searches, +18.9% vs prior month. Share +1.5 points.

  2. 2.Norton

    23.3%

    Held 2nd. 943K estimated branded searches, +16.9% vs prior month. Share +1 points.

  3. 3.Bitdefender

    16.3%

    Moved from 5th to 3rd. 658K estimated branded searches, +24.7% vs prior month. Share +1.7 points.

  4. 4.McAfee

    15.1%

    Moved from 3rd to 4th. 611K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Kaspersky

    13.6%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -1.6 points.

  6. 6.ESET

    6.3%

    Held 6th. 253K estimated branded searches, +1.1% vs prior month. Share -0.7 points.

Compare search popularity between Malwarebytes and its closest rivals

Every comparison with Malwarebytes

How has branded search demand for Malwarebytes changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Malwarebytes worldwide rose from 851K to 1M.
  • Across the 12 months ending September 2026, Malwarebytes’ estimated Share of Search among antivirus software worldwide increased from 19.3% to 25.5%.
  • Across the 12 months ending September 2026, Malwarebytes’ estimated Share of Search among antivirus software worldwide peaked at 27.5% in April 2026 and was lowest at 19.3% in October 2025.
  • Across the 12 months ending September 2026, Malwarebytes rose from 2nd to 1st among antivirus software worldwide.

How did search popularity change for antivirus software worldwide in September 2026?

  1. In September 2026, Bitdefender overtook McAfee and Kaspersky to rank 3rd among antivirus software worldwide, with 16.3% estimated Share of Search.

  2. In September 2026, Malwarebytes gained estimated Share of Search among antivirus software worldwide, from 24% to 25.5%.

  3. In September 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 22.3% to 23.3%.

  4. In September 2026, McAfee lost estimated Share of Search among antivirus software worldwide, from 16.9% to 15.1%.

  5. In September 2026, Kaspersky lost estimated Share of Search among antivirus software worldwide, from 15.2% to 13.6%.

  6. In September 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 6.9% to 6.3%.

Where does Malwarebytes compete?

Malwarebytes is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Antivirus software1st of 625.5%Shown above
Endpoint security platforms1st of 543.7%Show ranking
Endpoint Protection brands1st of 649.2%Show ranking

How is Malwarebytes measured?

Brandwave collects information about searches that people make online using Malwarebytes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • antivirus malwarebytes
  • endpoint security malwarebytes
  • malwarebytes
  • malwarebytes app
  • malwarebytes endpoint security
  • malwarebytes software

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