Brandwave

Endpoint security software:Which brands are most popular in search?

In August 2026, Bitdefender was the most searched among endpoint security software worldwide, with an estimated 529K branded searches and 40.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bitdefender40.3%
  2. CrowdStrike20.7%
  3. ESET19.1%
  4. Sophos10.3%
  5. SentinelOne7.1%
  6. Trellix2.5%

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Share of SearchLeaderboard

Compare the endpoint security software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among endpoint security software worldwide, by month

Share of Search by month for Bitdefender, CrowdStrike, ESET, Sophos, SentinelOne, Trellix. The figures are in the table below the chart.

View monthly share of search table
MonthBitdefenderCrowdStrikeESETSophosSentinelOneTrellix
Oct 202539.7%19.6%21.6%9.9%6.8%2.4%
Nov 202542%17.4%23.1%8.8%6.1%2.6%
Dec 202545.2%15.6%20.8%9.5%6.6%2.3%
Jan 202642%17.7%23.2%8.8%6.1%2.2%
Feb 202639.1%19.9%21.8%9.9%6.9%2.4%
Mar 202641.4%20.9%19.2%8.6%7.3%2.6%
Apr 202639.4%19.7%21.4%9.7%6.8%2.9%
May 202639%20.5%18.7%10.1%7.1%4.5%
Jun 202639.8%21%19.1%10.4%7.2%2.5%
Jul 202642.5%20%18.3%9.9%6.9%2.4%
Aug 202640.3%20.7%19.1%10.3%7.1%2.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Bitdefender

    40.3%

    Held 1st. 529K estimated branded searches, -8.5% vs prior month. Share -2.2 points.

  2. 2.CrowdStrike

    20.7%

    Held 2nd. 271K estimated branded searches, -0.5% vs prior month. Share +0.6 points.

  3. 3.ESET

    19.1%

    Held 3rd. 252K estimated branded searches, +1.2% vs prior month. Share +0.9 points.

  4. 4.Sophos

    10.3%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.SentinelOne

    7.1%

    Held 5th. 93.7K estimated branded searches, -0.12% vs prior month. Share +0.2 points.

  6. 6.Trellix

    2.5%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among endpoint security software worldwide?

In August 2026, Bitdefender was the most searched among endpoint security software worldwide, with an estimated 529K branded searches and 40.3% estimated Share of Search within this set. CrowdStrike is in 2nd place, 19.6 percentage points behind at 20.7% Share of Search.

Global endpoint security software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bitdefender39.7% → 40.3%45.2%Dec 202539%May 20261st
CrowdStrike19.6% → 20.7%21%Jun 202615.6%Dec 20253rd → 2nd
ESET21.6% → 19.1%23.2%Jan 202618.3%Jul 20262nd → 3rd
Sophos9.9% → 10.3%10.4%Jun 20268.6%Mar 20264th
SentinelOne6.8% → 7.1%7.3%Mar 20266.1%Nov 20255th
Trellix2.4% → 2.5%4.5%May 20262.2%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security software worldwide increased from 39.7% to 40.3%.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security software worldwide increased from 19.6% to 20.7%.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security software worldwide decreased from 21.6% to 19.1%.
  • Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security software worldwide peaked at 45.2% in December 2025 and was lowest at 39% in May 2026.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security software worldwide peaked at 21% in June 2026 and was lowest at 15.6% in December 2025.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security software worldwide peaked at 23.2% in January 2026 and was lowest at 18.3% in July 2026.
  • Across the 11 months ending August 2026, Sophos’ estimated Share of Search among endpoint security software worldwide peaked at 10.4% in June 2026 and was lowest at 8.6% in March 2026.
  • Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint security software worldwide peaked at 7.3% in March 2026 and was lowest at 6.1% in November 2025.
  • Across the 11 months ending August 2026, Trellix’s estimated Share of Search among endpoint security software worldwide peaked at 4.5% in May 2026 and was lowest at 2.2% in January 2026.
  • Across the 11 months ending August 2026, CrowdStrike rose from 3rd to 2nd among endpoint security software worldwide.
  • Across the 11 months ending August 2026, ESET fell from 2nd to 3rd among endpoint security software worldwide.
  • Across the 11 months ending August 2026, Sophos, SentinelOne and Trellix held steady: their estimated Share of Search among endpoint security software worldwide each moved less than 0.5 percentage points.

How did search popularity change for endpoint security software worldwide in August 2026?

  1. In August 2026, ESET gained estimated Share of Search among endpoint security software worldwide, from 18.3% to 19.1%.

  2. In August 2026, CrowdStrike gained estimated Share of Search among endpoint security software worldwide, from 20% to 20.7%.

  3. In August 2026, Bitdefender lost estimated Share of Search among endpoint security software worldwide, from 42.5% to 40.3%.

  4. Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Sophos worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  6. Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

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