CrowdStrike vs Microsoft Defender:Which is more popular by branded search?
In August 2026, CrowdStrike had more branded searches than Microsoft Defender among endpoint detection platforms worldwide. CrowdStrike was estimated to have 271K branded searches compared to Microsoft Defender’s 90.5K, and held a 51.9% Share of Search versus Microsoft Defender’s 17.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CrowdStrike or Microsoft Defender?
Compare the endpoint detection platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CrowdStrike, Microsoft Defender. The figures are in the table below the chart.
View monthly share of search table
| Month | CrowdStrike | SentinelOne | Microsoft Defender | Trellix | Carbon Black | Cybereason |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 17.7% | 17.1% | 6.3% | 5.1% | 2.8% |
| Nov 2025 | 49.8% | 17.5% | 16.8% | 7.5% | 6.1% | 2.2% |
| Dec 2025 | 46.6% | 19.7% | 19% | 6.9% | 5.7% | 2.1% |
| Jan 2026 | 49.2% | 17.1% | 19.9% | 6% | 6% | 1.8% |
| Feb 2026 | 51.7% | 17.9% | 17.2% | 6.3% | 5.1% | 1.9% |
| Mar 2026 | 53.2% | 18.5% | 14.7% | 6.6% | 5.4% | 1.6% |
| Apr 2026 | 51.1% | 17.7% | 17% | 7.6% | 5.1% | 1.5% |
| May 2026 | 49.4% | 17% | 16.4% | 10.9% | 4.9% | 1.5% |
| Jun 2026 | 53.7% | 18.4% | 14.5% | 6.5% | 5.3% | 1.6% |
| Jul 2026 | 53.6% | 18.4% | 14.5% | 6.5% | 5.3% | 1.6% |
| Aug 2026 | 51.9% | 17.9% | 17.3% | 6.3% | 5.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the CrowdStrike and Microsoft Defender comparison changed over the last 12 months?
3 findings
- CrowdStrike was ahead of Microsoft Defender in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint detection platforms worldwide moved from 50.9% to 51.9%, and its estimated monthly branded searches moved from 327K to 271K.
- Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide moved from 17.1% to 17.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for endpoint detection platforms worldwide in August 2026?
2 changes

In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.

In August 2026, CrowdStrike lost estimated Share of Search among endpoint detection platforms worldwide, from 53.6% to 51.9%.
How each brand is measured
Brandwave collects information about searches that people make online using CrowdStrike’s and Microsoft Defender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CrowdStrike
9 branded search terms
- antivirus crowdstrike
- crowdstrike
- crowdstrike antivirus
- crowdstrike app
- crowdstrike com
- crowdstrike endpoint security
- crowdstrike falcon
- crowdstrike software
- endpoint security crowdstrike
Microsoft Defender
1 branded search term
- microsoft defender

Put your own brand in this comparison
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