Brandwave

How popular isESET in search?

In August 2026, there were an estimated 252K branded searches for ESET worldwide which is down 30.2% over the last 11 months. ESET holds 16.2% estimated Share of Search among antivirus software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kaspersky35.4%
  2. Bitdefender34%
  3. ESET16.2%
  4. Norton10.6%
  5. McAfee3.9%
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Which antivirus software compete with ESET?

ESET against antivirus software worldwide, by month

Share of Search by month for Kaspersky, Bitdefender, ESET, Norton, McAfee. The figures are in the table below the chart.

View monthly share of search table
MonthKasperskyBitdefenderESETNortonMcAfee
Oct 202533.5%33.1%17.9%10%5.5%
Nov 202534.2%32.9%18.1%10.2%4.6%
Dec 202535.3%33.8%15.6%10.6%4.8%
Jan 202633.1%31.8%17.6%12.1%5.4%
Feb 202633.6%32.6%18.2%10.1%5.5%
Mar 202631%36.5%16.9%9.3%6.2%
Apr 202633.4%33.1%18%10%5.5%
May 202635.6%33.6%16.1%8.7%5.9%
Jun 202631.9%36.7%17.6%9.6%4.3%
Jul 202630.8%39.6%17%9.2%3.4%
Aug 202635.4%34%16.2%10.6%3.9%
Sep 2026—————

  1. 1.Kaspersky

    35.4%

    Moved from 2nd to 1st. 550K estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  2. 2.Bitdefender

    34%

    Moved from 1st to 2nd. 529K estimated branded searches, -8.5% vs prior month. Share -5.6 points.

  3. 3.ESET

    16.2%

    Held 3rd. 252K estimated branded searches, +1.2% vs prior month. Share -0.9 points.

  4. 4.Norton

    10.6%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  5. 5.McAfee

    3.9%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

Compare search popularity between ESET and its closest rivals

How has branded search demand for ESET changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESET worldwide fell from 360K to 252K.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software worldwide decreased from 17.9% to 16.2%.
  • Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software worldwide peaked at 18.2% in February 2026 and was lowest at 15.6% in December 2025.

How did search popularity change for antivirus software worldwide in August 2026?

  1. In August 2026, Kaspersky overtook Bitdefender to take the highest estimated Share of Search among antivirus software worldwide, at 35.4%.

  2. In August 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 9.2% to 10.6%.

  3. In August 2026, McAfee gained estimated Share of Search among antivirus software worldwide, from 3.4% to 3.9%.

  4. In August 2026, Bitdefender lost estimated Share of Search among antivirus software worldwide, from 39.6% to 34%.

  5. In August 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 17% to 16.2%.

Where does ESET compete?

ESET is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Endpoint security platforms4th of 512.5%Show ranking
Antivirus software3rd of 516.2%Shown above
Endpoint security software3rd of 619.1%Show ranking

How is ESET measured?

Brandwave collects information about searches that people make online using ESET’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • antivirus eset
  • endpoint security eset
  • eset
  • eset antivirus
  • eset app
  • eset com
  • eset protect
  • eset software

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How the Brand Demand Index is measured

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