Brandwave

How popular isFortinet in search?

In September 2026, there were an estimated 301K branded searches for Fortinet worldwide which is down 18.2% over the last 12 months. Fortinet holds 14.4% estimated Share of Search among endpoint protection brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Malwarebytes49.2%
  2. CrowdStrike15.6%
  3. Fortinet14.4%
  4. ESET12.1%
  5. SentinelOne4.5%
  6. Acronis4.4%
Fortinet website (opens in a new tab)

Follow Fortinet and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Fortinet compete?

Fortinet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Endpoint protection brands3rd of 614.4%Shown below
Cybersecurity vendors2nd of 626%Show ranking

Which endpoint protection brands compete with Fortinet?

Fortinet against endpoint protection brands worldwide, by month

Share of Search by month for Malwarebytes, CrowdStrike, Fortinet, ESET, SentinelOne, Acronis. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesCrowdStrikeFortinetESETSentinelOneAcronis
Oct 202539.9%15.3%17.3%16.8%5.3%5.3%
Nov 202546.6%12.1%16.7%16.1%4.3%4.2%
Dec 202546.4%12.1%16.3%16%5.1%4.1%
Jan 202647.1%12.1%16.5%15.9%4.2%4.1%
Feb 202645.9%14.4%15.9%15.6%5%3.3%
Mar 202648.6%15.1%13.9%13.8%5.2%3.5%
Apr 202651.2%13.1%14.5%14.2%4.5%2.5%
May 202646.2%14.2%19.2%12.9%4.9%2.6%
Jun 202644.1%13.5%22.4%12.3%4.7%3.1%
Jul 202647.6%14.6%16.2%13.3%5%3.3%
Aug 202647%14.7%16.3%13.6%5.1%3.3%
Sep 202649.2%15.6%14.4%12.1%4.5%4.4%

  1. 1.Malwarebytes

    49.2%

    Held 1st. 1M estimated branded searches, +18.9% vs prior month. Share +2.2 points.

  2. 2.CrowdStrike

    15.6%

    Moved from 3rd to 2nd. 326K estimated branded searches, +20.4% vs prior month. Share +0.9 points.

  3. 3.Fortinet

    14.4%

    Moved from 2nd to 3rd. 301K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.ESET

    12.1%

    Held 4th. 253K estimated branded searches, +1.1% vs prior month. Share -1.5 points.

  5. 5.SentinelOne

    4.5%

    Held 5th. 93.5K estimated branded searches, -0.09% vs prior month. Share -0.6 points.

  6. 6.Acronis

    4.4%

    Held 6th. 91.9K estimated branded searches, +48.8% vs prior month. Share +1 points.

Compare search popularity between Fortinet and its closest rivals

Every comparison with Fortinet

How has branded search demand for Fortinet changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fortinet worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide decreased from 17.3% to 14.4%.
  • Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide peaked at 22.4% in June 2026 and was lowest at 13.9% in March 2026.
  • Across the 12 months ending September 2026, Fortinet fell from 2nd to 3rd among endpoint protection brands worldwide.

How did search popularity change for endpoint protection brands worldwide in September 2026?

  1. In September 2026, CrowdStrike overtook Fortinet to rank 2nd among endpoint protection brands worldwide, with 15.6% estimated Share of Search.

  2. In September 2026, Malwarebytes gained estimated Share of Search among endpoint protection brands worldwide, from 47% to 49.2%.

  3. In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 3.3% to 4.4%.

  4. In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 14.4%.

  5. In September 2026, ESET lost estimated Share of Search among endpoint protection brands worldwide, from 13.6% to 12.1%.

  6. In September 2026, SentinelOne lost estimated Share of Search among endpoint protection brands worldwide, from 5.1% to 4.5%.

How is Fortinet measured?

Brandwave collects information about searches that people make online using Fortinet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fortinet

Do you work for Fortinet? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Fortinet your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free