Brandwave

How popular isFortinet in search?

In September 2026, there were an estimated 301K branded searches for Fortinet worldwide which is down 18.2% over the last 12 months. Fortinet holds 26% estimated Share of Search among cybersecurity vendors worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CrowdStrike28.1%
  2. Fortinet26%
  3. Sophos17.2%
  4. Check Point14.2%
  5. Palo Alto Networks11.6%
  6. Darktrace2.9%
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Which cybersecurity vendors compete with Fortinet?

Fortinet against cybersecurity vendors worldwide, by month

Share of Search by month for CrowdStrike, Fortinet, Sophos, Check Point, Palo Alto Networks, Darktrace. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdStrikeFortinetSophosCheck PointPalo Alto NetworksDarktrace
Oct 202526.3%29.6%19.6%13.3%7.3%4%
Nov 202523.6%32.4%17.9%14.5%8%3.6%
Dec 202521.4%29%18.3%19.4%8.7%3.2%
Jan 202622.8%30.8%17%16.8%9.2%3.4%
Feb 202624.9%27.6%18.6%15.1%10.1%3.7%
Mar 202628.5%26.3%17.7%14.4%9.6%3.5%
Apr 202625%27.7%18.3%15.2%10.1%3.7%
May 202623.9%32.2%16.9%14.4%9.6%2.9%
Jun 202622.2%36.6%16.2%13.4%8.9%2.7%
Jul 202625.2%27.9%18.4%15.3%10.2%3.1%
Aug 202624.7%27.5%17.4%15.1%12.3%3%
Sep 202628.1%26%17.2%14.2%11.6%2.9%

  1. 1.CrowdStrike

    28.1%

    Moved from 2nd to 1st. 326K estimated branded searches, +20.4% vs prior month. Share +3.4 points.

  2. 2.Fortinet

    26%

    Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Sophos

    17.2%

    Held 3rd. 199K estimated branded searches, +4.7% vs prior month. Share -0.2 points.

  4. 4.Check Point

    14.2%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Palo Alto Networks

    11.6%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Darktrace

    2.9%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Fortinet and its closest rivals

Every comparison with Fortinet

How has branded search demand for Fortinet changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fortinet worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among cybersecurity vendors worldwide decreased from 29.6% to 26%.
  • Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among cybersecurity vendors worldwide peaked at 36.6% in June 2026 and was lowest at 26% in September 2026.
  • Across the 12 months ending September 2026, Fortinet fell from 1st to 2nd among cybersecurity vendors worldwide.

How did search popularity change for cybersecurity vendors worldwide in September 2026?

  1. In September 2026, CrowdStrike overtook Fortinet to become the leader among cybersecurity vendors worldwide, with 28.1% estimated Share of Search.

  2. In September 2026, Fortinet lost estimated Share of Search among cybersecurity vendors worldwide, from 27.5% to 26%.

  3. In September 2026, Check Point lost estimated Share of Search among cybersecurity vendors worldwide, from 15.1% to 14.2%.

  4. In September 2026, Palo Alto Networks lost estimated Share of Search among cybersecurity vendors worldwide, from 12.3% to 11.6%.

  5. Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Sophos worldwide fell 18.2% over 12 measured months, from 244K to 199K in September 2026.

Where does Fortinet compete?

Fortinet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Endpoint protection brands3rd of 614.4%Show ranking
Cybersecurity vendors2nd of 626%Shown above

How is Fortinet measured?

Brandwave collects information about searches that people make online using Fortinet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fortinet

Do you work for Fortinet? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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