Fortinet vs SentinelOne:Which is searched more?
In September 2026, Fortinet had more branded searches than SentinelOne among endpoint protection brands worldwide. Fortinet was estimated to have 301K branded searches compared to SentinelOne’s 93.5K, and held a 14.2% Share of Search versus SentinelOne’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fortinet or SentinelOne?
Compare the endpoint protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fortinet, SentinelOne. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | CrowdStrike | Fortinet | ESET | SentinelOne | Acronis |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 15.1% | 17% | 18% | 5.3% | 5.2% |
| Nov 2025 | 46.1% | 12% | 16.5% | 17% | 4.2% | 4.1% |
| Dec 2025 | 45.9% | 11.9% | 16.2% | 16.9% | 5% | 4.1% |
| Jan 2026 | 46.6% | 12% | 16.3% | 16.8% | 4.2% | 4.1% |
| Feb 2026 | 45.3% | 14.2% | 15.7% | 16.7% | 4.9% | 3.2% |
| Mar 2026 | 48% | 14.9% | 13.7% | 14.7% | 5.2% | 3.4% |
| Apr 2026 | 50.7% | 12.9% | 14.3% | 15.2% | 4.5% | 2.4% |
| May 2026 | 45.7% | 14.1% | 19% | 13.8% | 4.8% | 2.6% |
| Jun 2026 | 43.7% | 13.4% | 22.1% | 13.1% | 4.6% | 3% |
| Jul 2026 | 47.1% | 14.4% | 16% | 14.2% | 5% | 3.3% |
| Aug 2026 | 46.6% | 14.6% | 16.2% | 14.3% | 5% | 3.3% |
| Sep 2026 | 48.7% | 15.4% | 14.2% | 12.9% | 4.4% | 4.3% |
How has the Fortinet and SentinelOne comparison changed over the last 12 months?
3 findings
- Fortinet was ahead of SentinelOne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide moved from 17% to 14.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, SentinelOne’s estimated Share of Search among endpoint protection brands worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 114K to 93.5K.
How did search popularity change for endpoint protection brands worldwide in September 2026?
3 changes
In September 2026, CrowdStrike overtook Fortinet to rank 2nd among endpoint protection brands worldwide, with 15.4% estimated Share of Search.
In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 16.2% to 14.2%.
In September 2026, SentinelOne lost estimated Share of Search among endpoint protection brands worldwide, from 5% to 4.4%.
Other head-to-heads among endpoint protection brands
Malwarebytes vs CrowdStrike: compare search popularity- Malwarebytes vs Fortinet: compare search popularity
Malwarebytes vs ESET: compare search popularity- Malwarebytes vs SentinelOne: compare search popularity
- CrowdStrike vs Fortinet: compare search popularity
- CrowdStrike vs ESET: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Fortinet’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortinet
1 branded search term
- fortinet
SentinelOne
7 branded search terms
- antivirus sentinelone
- sentinelone
- sentinelone antivirus
- sentinelone app
- sentinelone endpoint security
- sentinelone singularity
- sentinelone software
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