Brandwave

Managed detection and response platforms:Which brands are most popular in search?

In August 2026, CrowdStrike was the most searched among managed detection and response platforms worldwide, with an estimated 271K branded searches and 63.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CrowdStrike63.2%
  2. Arctic Wolf21.1%
  3. Huntress14.1%
  4. Red Canary1.5%
  5. Expel0.04%

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Share of SearchLeaderboard

Compare the providers that monitor for threats on a business's behalf. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among managed detection and response platforms worldwide, by month

Share of Search by month for CrowdStrike, Arctic Wolf, Huntress. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdStrikeArctic WolfHuntressRed CanaryExpel
Oct 202562.8%21.1%14.2%1.9%0.05%
Nov 202558.2%23.9%16.1%1.8%0.04%
Dec 202555.4%27.4%15.1%2%0.04%
Jan 202658.6%23.7%15.9%1.7%0.04%
Feb 202660.4%24.4%13.4%1.8%0.04%
Mar 202664.7%21.7%12%1.6%0.04%
Apr 202662.8%20.9%14%2.3%0.05%
May 202658.7%23.6%15.9%1.7%0.04%
Jun 202661.3%20.3%16.6%1.8%0.05%
Jul 202663.8%17.3%17.3%1.5%0.04%
Aug 202663.2%21.1%14.1%1.5%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CrowdStrike

    63.2%

    Held 1st. 271K estimated branded searches, -0.5% vs prior month. Share -0.6 points.

  2. 2.Arctic Wolf

    21.1%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.8 points.

  3. 3.Huntress

    14.1%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  4. 4.Red Canary

    1.5%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Expel

    0.04%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among managed detection and response platforms worldwide?

In August 2026, CrowdStrike was the most searched among managed detection and response platforms worldwide, with an estimated 271K branded searches and 63.2% estimated Share of Search within this set. Arctic Wolf is in 2nd place, 42.1 percentage points behind at 21.1% Share of Search.

Global managed detection and response platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CrowdStrike62.8% → 63.2%64.7%Mar 202655.4%Dec 20251st
Arctic Wolf21.1%27.4%Dec 202517.3%Jul 20262nd
Huntress14.2% → 14.1%17.3%Jul 202612%Mar 20263rd
Red Canary1.9% → 1.5%2.3%Apr 20261.5%Aug 20264th
Expel0.05% → 0.04%0.05%Oct 20250.04%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among managed detection and response platforms worldwide peaked at 64.7% in March 2026 and was lowest at 55.4% in December 2025.
  • Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among managed detection and response platforms worldwide peaked at 27.4% in December 2025 and was lowest at 17.3% in July 2026.
  • Across the 11 months ending August 2026, Huntress’ estimated Share of Search among managed detection and response platforms worldwide peaked at 17.3% in July 2026 and was lowest at 12% in March 2026.
  • Across the 11 months ending August 2026, CrowdStrike, Arctic Wolf, Huntress, Red Canary and Expel held steady: their estimated Share of Search among managed detection and response platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for managed detection and response platforms worldwide in August 2026?

  1. In August 2026, Arctic Wolf gained estimated Share of Search among managed detection and response platforms worldwide, from 17.3% to 21.1%.

  2. In August 2026, Huntress lost estimated Share of Search among managed detection and response platforms worldwide, from 17.3% to 14.1%.

  3. In August 2026, CrowdStrike lost estimated Share of Search among managed detection and response platforms worldwide, from 63.8% to 63.2%.

  4. Estimated monthly branded searches for Expel worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

  5. Estimated monthly branded searches for Red Canary worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How the Brand Demand Index is measured

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