Brandwave

Red Canary vs Sophos MDR:Which is more popular?

In September 2026, Red Canary had more branded searches than Sophos MDR among managed detection and response platforms worldwide. Red Canary had about 6,600 branded searches, while Sophos MDR had 2,900. Red Canary made up 6.3% of all managed detection and response platform searches we track, and Sophos MDR accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about managed detection and response platforms, Sophos MDR appeared in three of the five answers and Red Canary in one. Sophos MDR was mentioned before Red Canary in every answer.

Among managed detection and response platforms worldwide in September 2026

Who do people search for more?

Red Canary, about 2 searches for every 1 for Sophos MDR

Red Canary 6.6K searchesSophos MDR 2.9K searches

Who does AI mention more?

Sophos MDR, mentioned in 3 of 5 answers, Red Canary in 1

Sophos MDR in 3 of 5Red Canary in 1 of 5

Who does AI recommend more?

Sophos MDR, named ahead of Red Canary in every answer

Sophos MDR first in 3Red Canary never first

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Top managed detection and response platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sophos MDR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Red Canary was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sophos MDR was listed before Red Canary in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sophos MDR1st
  2. CrowdStrike2nd
  3. Arctic Wolf3rd
  4. Huntress4th
  5. Red Canary5th
  6. Expel6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arctic Wolf3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos MDR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huntress2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Canary1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about managed detection and response platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Red Canary or Sophos MDR more popular in search?

This chart shows how often people search Google for Red Canary and Sophos MDR by name. Each line represents a brand's share of searches for all six managed detection and response platforms we track, month by month, from English-language searches worldwide.

Red Canary and Sophos MDR among managed detection and response platforms worldwide, by month

Share of searches by month for Red Canary, Sophos MDR. The figures are in the table below the chart.

View monthly share of searches table
MonthArctic WolfRed CanarySophos MDRHuntressCrowdStrikeExpel
Oct 202585.5%7.7%2.8%1.9%1.5%0.51%
Nov 202587.8%6.5%2.3%1.6%1.5%0.34%
Dec 202588.4%6.5%1.9%1.5%1.3%0.39%
Jan 202687.7%6.5%2.3%1.6%1.5%0.39%
Feb 202687.8%6.5%1.9%1.9%1.5%0.39%
Mar 202687.1%6.4%2.9%1.9%1.3%0.48%
Apr 202683.3%9.1%3.3%2.3%1.5%0.55%
May 202687.6%6.5%2.3%1.9%1.3%0.39%
Jun 202685.7%7.7%2.7%2.2%1.2%0.44%
Jul 202684.9%7.6%3.3%2.2%1.4%0.56%
Aug 202687.7%6.4%2.3%1.9%1.2%0.42%
Sep 202686.7%6.3%2.8%2.2%1.6%0.44%

How has the Red Canary and Sophos MDR comparison changed over the last 12 months?

3 findings

How did search popularity change for managed detection and response platforms worldwide in September 2026?

2 changes
  1. Red Canary’s share of searches among managed detection and response platforms worldwide has lost ground for 3 months in a row, from 7.7% to 6.3% in September 2026.

  2. Estimated monthly branded searches for Sophos MDR worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Red Canary’s and Sophos MDR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Red Canary

1 branded search term

  • red canary

Sophos MDR

1 branded search term

  • sophos mdr

How the Brand Demand Index is measured

Other head-to-heads among managed detection and response platforms

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