Brandwave

How popular isSophos MDR?

In September 2026, people searched for Sophos MDR by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 2.8% of all global managed detection and response platform searches, placing Sophos MDR third out of six platforms. When we asked both ChatGPT and Google AI Overviews about managed detection and response platforms, Sophos MDR appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Sophos MDR is the third most searched of 6 competitors and the most recommended in AI answers.

  1. Arctic WolfShare of searches 86.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Red CanaryShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Sophos MDRShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. HuntressShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. CrowdStrikeShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top managed detection and response platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sophos MDR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sophos MDR is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sophos MDR1st
  2. CrowdStrike2nd
  3. Arctic Wolf3rd
  4. Huntress4th
  5. Red Canary5th
  6. Expel6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arctic Wolf3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos MDR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huntress2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Canary1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about managed detection and response platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which managed detection and response platforms compete with Sophos MDR?

Sophos MDR against managed detection and response platforms worldwide, by month

Share of searches by month for Arctic Wolf, Red Canary, Sophos MDR, Huntress. The figures are in the table below the chart.

View monthly share of searches table
MonthArctic WolfRed CanarySophos MDRHuntressCrowdStrikeExpel
Oct 202585.5%7.7%2.8%1.9%1.5%0.51%
Nov 202587.8%6.5%2.3%1.6%1.5%0.34%
Dec 202588.4%6.5%1.9%1.5%1.3%0.39%
Jan 202687.7%6.5%2.3%1.6%1.5%0.39%
Feb 202687.8%6.5%1.9%1.9%1.5%0.39%
Mar 202687.1%6.4%2.9%1.9%1.3%0.48%
Apr 202683.3%9.1%3.3%2.3%1.5%0.55%
May 202687.6%6.5%2.3%1.9%1.3%0.39%
Jun 202685.7%7.7%2.7%2.2%1.2%0.44%
Jul 202684.9%7.6%3.3%2.2%1.4%0.56%
Aug 202687.7%6.4%2.3%1.9%1.2%0.42%
Sep 202686.7%6.3%2.8%2.2%1.6%0.44%

  1. 1.Arctic Wolf

    86.7%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Red Canary

    6.3%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Sophos MDR

    2.8%

    Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.5 points.

  4. 4.Huntress

    2.2%

    Held 4th. 2.3K estimated branded searches, +15.2% vs prior month. Share +0.3 points.

  5. 5.CrowdStrike

    1.6%

    Held 5th. 1.6K estimated branded searches, +28.6% vs prior month. Share +0.3 points.

  6. 6.Expel

    0.44%

    Held 6th. 460 estimated branded searches, +7% vs prior month. Share 0 points.

Compare popularity between Sophos MDR and its closest rivals

Every comparison with Sophos MDR

5 comparisons

How has branded search demand for Sophos MDR changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sophos MDR worldwide fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Sophos MDR’s share of searches among managed detection and response platforms worldwide peaked at 3.3% in July 2026 and was lowest at 1.9% in February 2026.

How did search popularity change for managed detection and response platforms worldwide in September 2026?

5 changes

  1. In September 2026, Arctic Wolf lost share of searches among managed detection and response platforms worldwide, from 87.7% to 86.7%.

  2. Red Canary’s share of searches among managed detection and response platforms worldwide has lost ground for 3 months in a row, from 7.7% to 6.3% in September 2026.

  3. Estimated monthly branded searches for Expel worldwide fell 29.2% over 12 measured months, from 650 to 460 in September 2026.

  4. Estimated monthly branded searches for Sophos MDR worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for CrowdStrike worldwide fell 18.6% over 12 measured months, from 2K to 1.6K in September 2026.

How are Sophos MDR’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sophos MDR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sophos mdr

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How the Brand Demand Index is measured

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