Brandwave

How popular isMalwarebytes in search?

In August 2026, there were an estimated 871K branded searches for Malwarebytes worldwide which held steady over the last 11 months. Malwarebytes holds 45.2% estimated Share of Search among endpoint security platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Malwarebytes45.2%
  2. Bitdefender24.3%
  3. CrowdStrike14.1%
  4. ESET11.6%
  5. SentinelOne4.9%
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Which endpoint security platforms compete with Malwarebytes?

Malwarebytes against endpoint security platforms worldwide, by month

Share of Search by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, SentinelOne. The figures are in the table below the chart.

View monthly share of search table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOne
Oct 202538.8%26.1%14.9%15.1%5.2%
Nov 202544.9%25%11.7%14.4%4.1%
Dec 202542.6%28.3%11%13.4%4.7%
Jan 202645.4%24.6%11.7%14.2%4.1%
Feb 202643.8%23.8%13.7%13.8%4.8%
Mar 202645%24.4%13.9%11.8%4.8%
Apr 202649%21.6%12.5%12.6%4.3%
May 202645.6%24%14%11.6%4.8%
Jun 202645.6%24%14%11.6%4.8%
Jul 202645.7%24%14%11.6%4.8%
Aug 202645.2%24.3%14.1%11.6%4.9%
Sep 2026—————
  1. held 1st · 871K estimated branded searches · -2.2% vs prior month · -0.5 points

  2. held 2nd · 468K estimated branded searches · +0.1% vs prior month · +0.3 points

  3. held 3rd · 271K estimated branded searches · -0.5% vs prior month · +0.1 points

  4. 4.ESET

    11.6%

    held 4th · 224K estimated branded searches · -0.9% vs prior month · 0 points

  5. held 5th · 93.7K estimated branded searches · -0.12% vs prior month · +0.1 points

Compare search popularity between Malwarebytes and its closest rivals

How has branded search demand for Malwarebytes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Malwarebytes worldwide held steady, from 853K to 871K.
  • Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among endpoint security platforms worldwide increased from 38.8% to 45.2%.
  • Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among endpoint security platforms worldwide peaked at 49% in April 2026 and was lowest at 38.8% in October 2025.

How did search popularity change for endpoint security platforms worldwide in August 2026?

  1. Estimated monthly branded searches for ESET worldwide fell 32.7% over 11 measured months, from 333K to 224K in August 2026.

  2. Estimated monthly branded searches for Bitdefender worldwide fell 18.4% over 11 measured months, from 574K to 468K in August 2026.

  3. Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

  4. Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.

How is Malwarebytes measured?

Brandwave collects information about searches that people make online using Malwarebytes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • antivirus malwarebytes
  • endpoint security malwarebytes
  • malwarebytes
  • malwarebytes app
  • malwarebytes com
  • malwarebytes endpoint security
  • malwarebytes software

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How the Brand Demand Index is measured

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