How popular isBitdefender in search?
In August 2026, there were an estimated 468K branded searches for Bitdefender worldwide which is down 18.4% over the last 11 months. Bitdefender holds 24.3% estimated Share of Search among endpoint security platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Malwarebytes45.2%
Bitdefender24.3%
CrowdStrike14.1%
ESET11.6%
SentinelOne4.9%
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Which endpoint security platforms compete with Bitdefender?
Share of Search by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, SentinelOne. The figures are in the table below the chart.
View monthly share of search table
| Month | Malwarebytes | Bitdefender | CrowdStrike | ESET | SentinelOne |
|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 26.1% | 14.9% | 15.1% | 5.2% |
| Nov 2025 | 44.9% | 25% | 11.7% | 14.4% | 4.1% |
| Dec 2025 | 42.6% | 28.3% | 11% | 13.4% | 4.7% |
| Jan 2026 | 45.4% | 24.6% | 11.7% | 14.2% | 4.1% |
| Feb 2026 | 43.8% | 23.8% | 13.7% | 13.8% | 4.8% |
| Mar 2026 | 45% | 24.4% | 13.9% | 11.8% | 4.8% |
| Apr 2026 | 49% | 21.6% | 12.5% | 12.6% | 4.3% |
| May 2026 | 45.6% | 24% | 14% | 11.6% | 4.8% |
| Jun 2026 | 45.6% | 24% | 14% | 11.6% | 4.8% |
| Jul 2026 | 45.7% | 24% | 14% | 11.6% | 4.8% |
| Aug 2026 | 45.2% | 24.3% | 14.1% | 11.6% | 4.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 871K | -2.2% | -0.5 points | |
| 2, held 2nd | 24.3% | 468K | +0.1% | +0.3 points | |
| 3, held 3rd | 14.1% | 271K | -0.5% | +0.1 points | |
| 4, held 4th | 11.6% | 224K | -0.9% | 0 points | |
| 5, held 5th | 4.9% | 93.7K | -0.12% | +0.1 points |
45.2%
held 1st · 871K estimated branded searches · -2.2% vs prior month · -0.5 points
24.3%
held 2nd · 468K estimated branded searches · +0.1% vs prior month · +0.3 points
14.1%
held 3rd · 271K estimated branded searches · -0.5% vs prior month · +0.1 points
4.
ESET11.6%
held 4th · 224K estimated branded searches · -0.9% vs prior month · 0 points
4.9%
held 5th · 93.7K estimated branded searches · -0.12% vs prior month · +0.1 points
Compare search popularity between Bitdefender and its closest rivals
How has branded search demand for Bitdefender changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bitdefender worldwide fell from 574K to 468K.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security platforms worldwide decreased from 26.1% to 24.3%.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security platforms worldwide peaked at 28.3% in December 2025 and was lowest at 21.6% in April 2026.
How did search popularity change for endpoint security platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for ESET worldwide fell 32.7% over 11 measured months, from 333K to 224K in August 2026.
Estimated monthly branded searches for Bitdefender worldwide fell 18.4% over 11 measured months, from 574K to 468K in August 2026.
Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.
Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.
How is Bitdefender measured?
Brandwave collects information about searches that people make online using Bitdefender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- antivirus bitdefender
- bitdefender
- bitdefender app
- bitdefender com
- bitdefender endpoint security
- bitdefender gravityzone
- bitdefender software
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Is Bitdefender your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.