How popular isBitdefender in search?
In August 2026, there were an estimated 529K branded searches for Bitdefender worldwide which is down 20.4% over the last 11 months. Bitdefender holds 34% estimated Share of Search among antivirus software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Bitdefender and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which antivirus software compete with Bitdefender?
Share of Search by month for Kaspersky, Bitdefender, ESET, Norton, McAfee. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaspersky | Bitdefender | ESET | Norton | McAfee |
|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 33.1% | 17.9% | 10% | 5.5% |
| Nov 2025 | 34.2% | 32.9% | 18.1% | 10.2% | 4.6% |
| Dec 2025 | 35.3% | 33.8% | 15.6% | 10.6% | 4.8% |
| Jan 2026 | 33.1% | 31.8% | 17.6% | 12.1% | 5.4% |
| Feb 2026 | 33.6% | 32.6% | 18.2% | 10.1% | 5.5% |
| Mar 2026 | 31% | 36.5% | 16.9% | 9.3% | 6.2% |
| Apr 2026 | 33.4% | 33.1% | 18% | 10% | 5.5% |
| May 2026 | 35.6% | 33.6% | 16.1% | 8.7% | 5.9% |
| Jun 2026 | 31.9% | 36.7% | 17.6% | 9.6% | 4.3% |
| Jul 2026 | 30.8% | 39.6% | 17% | 9.2% | 3.4% |
| Aug 2026 | 35.4% | 34% | 16.2% | 10.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.4% | 550K | +22.2% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34% | 529K | -8.5% | -5.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.2% | 252K | +1.2% | -0.9 points | |
| 4, held 4th | 10.6% | 165K | +22.2% | +1.4 points | |
| 5, held 5th | 3.9% | 60.5K | +22.2% | +0.5 points |
35.4%
Moved from 2nd to 1st. 550K estimated branded searches, +22.2% vs prior month. Share +4.6 points.
34%
Moved from 1st to 2nd. 529K estimated branded searches, -8.5% vs prior month. Share -5.6 points.
3.
ESET16.2%
Held 3rd. 252K estimated branded searches, +1.2% vs prior month. Share -0.9 points.
4.
Norton10.6%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
5.
McAfee
3.9%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
Compare search popularity between Bitdefender and its closest rivals
How has branded search demand for Bitdefender changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bitdefender worldwide fell from 664K to 529K.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software worldwide increased from 33.1% to 34%.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software worldwide peaked at 39.6% in July 2026 and was lowest at 31.8% in January 2026.
How did search popularity change for antivirus software worldwide in August 2026?
5 changes
In August 2026, Kaspersky overtook Bitdefender to take the highest estimated Share of Search among antivirus software worldwide, at 35.4%.
In August 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 9.2% to 10.6%.
In August 2026, McAfee gained estimated Share of Search among antivirus software worldwide, from 3.4% to 3.9%.
In August 2026, Bitdefender lost estimated Share of Search among antivirus software worldwide, from 39.6% to 34%.
In August 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 17% to 16.2%.
Where does Bitdefender compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Endpoint security platforms | 2nd of 5 | 26.2% | Show ranking |
| Antivirus software | 2nd of 5 | 34% | Shown above |
| Endpoint security software | 1st of 6 | 40.3% | Show ranking |
How is Bitdefender measured?
Brandwave collects information about searches that people make online using Bitdefender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- antivirus bitdefender
- bitdefender
- bitdefender antivirus
- bitdefender app
- bitdefender com
- bitdefender endpoint security
- bitdefender gravityzone
- bitdefender software
Do you work for Bitdefender? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bitdefender your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.