How popular isMcAfee in search?
In September 2026, there were an estimated 611K branded searches for McAfee worldwide which is down 22% over the last 12 months. McAfee holds 37.1% estimated Share of Search among antivirus plus brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Norton57.4%McAfee37.1%
Bitdefender5.5%
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Which antivirus plus brands compete with McAfee?
Share of Search by month for Norton, McAfee, Bitdefender. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | McAfee | Bitdefender |
|---|---|---|---|
| Oct 2025 | 55.3% | 40.1% | 4.6% |
| Nov 2025 | 53.3% | 42.6% | 4.1% |
| Dec 2025 | 53.1% | 42.7% | 4.1% |
| Jan 2026 | 50.7% | 45.6% | 3.6% |
| Feb 2026 | 52.6% | 44% | 3.5% |
| Mar 2026 | 51.6% | 44.2% | 4.2% |
| Apr 2026 | 52.1% | 42.9% | 5% |
| May 2026 | 52% | 44.6% | 3.4% |
| Jun 2026 | 53.1% | 43.4% | 3.5% |
| Jul 2026 | 51.3% | 41.2% | 7.6% |
| Aug 2026 | 54.6% | 41.3% | 4.1% |
| Sep 2026 | 57.4% | 37.1% | 5.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 943K | +16.9% | +2.8 points | |
| 2, held 2nd | 37.1% | 611K | 0% | -4.2 points | |
| 3, held 3rd | 5.5% | 90.5K | +49.6% | +1.4 points |
Compare search popularity between McAfee and its closest rivals
Every comparison with McAfee
5 comparisons
How has branded search demand for McAfee changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for McAfee worldwide fell from 783K to 611K.
- Across the 12 months ending September 2026, McAfee’s estimated Share of Search among antivirus plus brands worldwide decreased from 40.1% to 37.1%.
- Across the 12 months ending September 2026, McAfee’s estimated Share of Search among antivirus plus brands worldwide peaked at 45.6% in January 2026 and was lowest at 37.1% in September 2026.
How did search popularity change for antivirus plus brands worldwide in September 2026?
3 changes
In September 2026, Norton gained estimated Share of Search among antivirus plus brands worldwide, from 54.6% to 57.4%.
In September 2026, Bitdefender gained estimated Share of Search among antivirus plus brands worldwide, from 4.1% to 5.5%.
In September 2026, McAfee lost estimated Share of Search among antivirus plus brands worldwide, from 41.3% to 37.1%.
Where does McAfee compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Antivirus software | 2nd of 6 | 27.5% | Show ranking |
| Antivirus plus brands | 2nd of 3 | 37.1% | Shown above |
How is McAfee measured?
Brandwave collects information about searches that people make online using McAfee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- mcafee
- mcafee antivirus
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Is McAfee your brand?
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