How popular isNorton in search?
In August 2026, there were an estimated 165K branded searches for Norton worldwide which is down 17.9% over the last 11 months. Norton holds 10.6% estimated Share of Search among antivirus software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kaspersky35.4%
Bitdefender34%
ESET16.2%
Norton10.6%McAfee3.9%
Follow Norton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which antivirus software compete with Norton?
Share of Search by month for Kaspersky, Bitdefender, ESET, Norton, McAfee. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaspersky | Bitdefender | ESET | Norton | McAfee |
|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 33.1% | 17.9% | 10% | 5.5% |
| Nov 2025 | 34.2% | 32.9% | 18.1% | 10.2% | 4.6% |
| Dec 2025 | 35.3% | 33.8% | 15.6% | 10.6% | 4.8% |
| Jan 2026 | 33.1% | 31.8% | 17.6% | 12.1% | 5.4% |
| Feb 2026 | 33.6% | 32.6% | 18.2% | 10.1% | 5.5% |
| Mar 2026 | 31% | 36.5% | 16.9% | 9.3% | 6.2% |
| Apr 2026 | 33.4% | 33.1% | 18% | 10% | 5.5% |
| May 2026 | 35.6% | 33.6% | 16.1% | 8.7% | 5.9% |
| Jun 2026 | 31.9% | 36.7% | 17.6% | 9.6% | 4.3% |
| Jul 2026 | 30.8% | 39.6% | 17% | 9.2% | 3.4% |
| Aug 2026 | 35.4% | 34% | 16.2% | 10.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.4% | 550K | +22.2% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34% | 529K | -8.5% | -5.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.2% | 252K | +1.2% | -0.9 points | |
| 4, held 4th | 10.6% | 165K | +22.2% | +1.4 points | |
| 5, held 5th | 3.9% | 60.5K | +22.2% | +0.5 points |
35.4%
Moved from 2nd to 1st. 550K estimated branded searches, +22.2% vs prior month. Share +4.6 points.
34%
Moved from 1st to 2nd. 529K estimated branded searches, -8.5% vs prior month. Share -5.6 points.
3.
ESET16.2%
Held 3rd. 252K estimated branded searches, +1.2% vs prior month. Share -0.9 points.
4.
Norton10.6%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
5.
3.9%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
Compare search popularity between Norton and its closest rivals
How has branded search demand for Norton changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Norton worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software worldwide increased from 10% to 10.6%.
- Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software worldwide peaked at 12.1% in January 2026 and was lowest at 8.7% in May 2026.
How did search popularity change for antivirus software worldwide in August 2026?
5 changes
In August 2026, Kaspersky overtook Bitdefender to take the highest estimated Share of Search among antivirus software worldwide, at 35.4%.
In August 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 9.2% to 10.6%.
In August 2026, McAfee gained estimated Share of Search among antivirus software worldwide, from 3.4% to 3.9%.
In August 2026, Bitdefender lost estimated Share of Search among antivirus software worldwide, from 39.6% to 34%.
In August 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 17% to 16.2%.
Where does Norton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Abrasive brands | 2nd of 6 | 8% | Show ranking |
| Grinding disc brands | 4th of 6 | 8.7% | Show ranking |
| Antivirus software | 4th of 5 | 10.6% | Shown above |
How is Norton measured?
Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- norton antivirus
Do you work for Norton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Norton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.