Apple Screen Time vs Norton:Which is more popular?
In September 2026, Apple Screen Time had more branded searches than Norton among parental control apps worldwide. Apple Screen Time had about 9,900 branded searches, while Norton had 6,600. Apple Screen Time made up 2.1% of all parental control app searches we track, and Norton accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about parental control apps, Apple Screen Time appeared in all five answers and Norton in one. Apple Screen Time was mentioned before Norton in four out of five answers.
Who do people search for more?
Apple Screen Time, about 50% more searches than Norton
Who does AI mention more?
Apple Screen Time, mentioned in every answer we collected
Who does AI recommend more?
Apple Screen Time, named ahead of Norton in 4 of 5 answers
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Top parental control apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Screen Time appeared in all five answers. Norton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Apple Screen Time was listed before Norton in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Qustodio1st
Bark2nd- Apple Screen Time3rd
Google Family Link4th
Norton5th
Net Nanny6th
Kidslox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Screen Time5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about parental control apps
5 answers
Asked ChatGPT
“Which parental control app should I use?”
Asked ChatGPT
“What are the best parental control apps?”
Asked ChatGPT
“What's the best parental control app for managing a teenager's phone?”
Searched Google, AI Overview
“parental control app”
Searched Google, AI Overview
“best parental control app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Apple Screen Time or Norton more popular in search?
This chart shows how often people search Google for Apple Screen Time and Norton by name. Each line represents a brand's share of searches for all seven parental control apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple Screen Time, Norton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Family Link | Qustodio | Bark | Kidslox | Apple Screen Time | Norton | Net Nanny |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 29.7% | 7.1% | 2.7% | 1.5% | 2.7% | 2.2% |
| Nov 2025 | 58.4% | 26.2% | 6.8% | 2.3% | 2.3% | 2.3% | 1.6% |
| Dec 2025 | 62.5% | 22.9% | 6.3% | 2.5% | 2.1% | 2.1% | 1.7% |
| Jan 2026 | 65.9% | 19.7% | 5.4% | 2.7% | 2.7% | 2.2% | 1.5% |
| Feb 2026 | 62.6% | 22.9% | 5.1% | 2.5% | 3.8% | 1.7% | 1.4% |
| Mar 2026 | 61.8% | 22.6% | 5.1% | 3% | 4.6% | 1.7% | 1.4% |
| Apr 2026 | 62.4% | 22.8% | 4.9% | 2.5% | 4.6% | 1.4% | 1.4% |
| May 2026 | 58.3% | 26.1% | 5.9% | 2.9% | 4.3% | 1.6% | 1% |
| Jun 2026 | 63.1% | 23.2% | 6.7% | 2.5% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 67.8% | 20.4% | 5.9% | 2.2% | 1.5% | 1.2% | 0.99% |
| Aug 2026 | 62.3% | 22.8% | 5.5% | 2.5% | 4.6% | 1.4% | 0.91% |
| Sep 2026 | 64.6% | 23.6% | 4.8% | 2.6% | 2.1% | 1.4% | 0.77% |
Norton sells other things too, so only its searches that name this product count here, like “norton family”.
How has the Apple Screen Time and Norton comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Apple Screen Time took it in January 2026.
- Across the 12 months ending September 2026, Apple Screen Time’s share of searches among parental control apps worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Norton’s share of searches among parental control apps worldwide moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for parental control apps worldwide in September 2026?
2 changes
In September 2026, Apple Screen Time lost share of searches among parental control apps worldwide, from 4.6% to 2.1%.
Estimated monthly branded searches for Norton worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple Screen Time’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Screen Time
1 branded search term
- apple screen time
Norton
1 branded search term
- norton family
Other head-to-heads among parental control apps
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