Brandwave

How popular isNorton in search?

In August 2026, there were an estimated 165K branded searches for Norton worldwide which is down 17.9% over the last 11 months. Norton holds 8% estimated Share of Search among abrasive brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sia89.2%
  2. Norton8%
  3. Mirka1.6%
  4. Klingspor0.88%
  5. Saint-Gobain0.14%
  6. 3M Peltor0.08%
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Where does Norton compete?

Norton is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Abrasive brands2nd of 68%Shown below
Grinding disc brands4th of 68.7%Show ranking
Antivirus software4th of 510.6%Show ranking

Which abrasive brands compete with Norton?

Norton against abrasive brands worldwide, by month

Share of Search by month for Sia, Norton. The figures are in the table below the chart.

View monthly share of search table
MonthSiaNortonMirkaKlingsporSaint-Gobain3M Peltor
Oct 202587.2%9.6%1.9%1.1%0.17%0.08%
Nov 202585%11.4%2.3%1%0.16%0.09%
Dec 202589.8%8.1%1.3%0.59%0.12%0.05%
Jan 202685.5%11.5%1.9%0.85%0.17%0.07%
Feb 202686.8%9.5%2.3%1%0.21%0.09%
Mar 202686.6%9.5%2.3%1.3%0.21%0.09%
Apr 202688.9%8%2%0.88%0.17%0.08%
May 202690.5%6.7%1.6%0.9%0.18%0.08%
Jun 202688.7%8%2%1.1%0.21%0.08%
Jul 202688.7%8%2%1.1%0.21%0.09%
Aug 202689.2%8%1.6%0.88%0.14%0.08%
Sep 2026——————

  1. 1.Sia

    89.2%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +0.6 points.

  2. 2.Norton

    8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  3. 3.Mirka

    1.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Klingspor

    0.88%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Saint-Gobain

    0.14%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  6. 6.3M Peltor

    0.08%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Norton and its closest rivals

How has branded search demand for Norton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Norton worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide decreased from 9.6% to 8%.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide peaked at 11.5% in January 2026 and was lowest at 6.7% in May 2026.

How did search popularity change for abrasive brands worldwide in August 2026?

  1. In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 88.7% to 89.2%.

  2. Estimated monthly branded searches for Saint-Gobain worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Mirka worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Norton measured?

Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • norton antivirus

Do you work for Norton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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