Brandwave

Kidslox vs Norton:Which is more popular?

In September 2026, Kidslox had more branded searches than Norton among parental control apps worldwide. Kidslox had about 12,100 branded searches, while Norton had 6,600. Kidslox made up 2.7% of all parental control app searches we track, and Norton accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about parental control apps, Norton appeared in one of the five answers and Kidslox in none.

Among parental control apps worldwide in September 2026

Who do people search for more?

Kidslox, about 83% more searches than Norton

Kidslox 12.1K searchesNorton 6.6K searches

Who does AI mention more?

Norton, mentioned in 1 of 5 answers, Kidslox in 0

Norton in 1 of 5Kidslox in 0 of 5

Follow Kidslox vs Norton and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top parental control apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Norton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kidslox did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qustodio1st
  2. Bark2nd
  3. Google Family Link3rd
  4. Norton4th
  5. Net Nanny4th
  6. Kidslox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parental control apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Kidslox or Norton more popular in search?

This chart shows how often people search Google for Kidslox and Norton by name. Each line represents a brand's share of searches for all six parental control apps we track, month by month, from English-language searches worldwide.

Kidslox and Norton among parental control apps worldwide, by month

Share of searches by month for Kidslox, Norton. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxNortonNet Nanny
Oct 202555%30.2%7.2%2.7%2.7%2.2%
Nov 202559.8%26.8%7%2.4%2.4%1.6%
Dec 202563.8%23.4%6.4%2.6%2.1%1.7%
Jan 202667.7%20.2%5.6%2.7%2.2%1.5%
Feb 202665.1%23.8%5.3%2.6%1.8%1.4%
Mar 202664.7%23.6%5.3%3.2%1.7%1.4%
Apr 202665.5%23.9%5.1%2.6%1.4%1.4%
May 202660.9%27.2%6.1%3%1.6%1.1%
Jun 202664.2%23.6%6.8%2.6%1.4%1.4%
Jul 202668.8%20.7%6%2.3%1.2%1%
Aug 202665.3%23.9%5.8%2.6%1.4%0.96%
Sep 202666%24.1%4.9%2.7%1.4%0.79%

How has the Kidslox and Norton comparison changed over the last 12 months?

3 findings
  • Kidslox was ahead of Norton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kidslox’s share of searches among parental control apps worldwide held steady at 2.7%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, Norton’s share of searches among parental control apps worldwide moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.

How did search popularity change for parental control apps worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Norton worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kidslox’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kidslox

1 branded search term

  • kidslox

Norton

1 branded search term

  • norton family

How the Brand Demand Index is measured

Other head-to-heads among parental control apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.