Brandwave

How popular isBark?

In September 2026, people searched for Bark by name about 22,500 times worldwide, a 29.9% decrease from the previous year. These searches made up 4.9% of all global parental control app searches, placing Bark third out of six apps. When we asked both ChatGPT and Google AI Overviews about parental control apps, Bark appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Bark is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. Google Family LinkShare of searches 66%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. QustodioShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BarkShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KidsloxShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NortonShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top parental control apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bark appeared in all five answers. Bark is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qustodio1st
  2. Bark2nd
  3. Google Family Link3rd
  4. Norton4th
  5. Net Nanny4th
  6. Kidslox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parental control apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which parental control apps compete with Bark?

Bark against parental control apps worldwide, by month

Share of searches by month for Google Family Link, Qustodio, Bark, Kidslox. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxNortonNet Nanny
Oct 202555%30.2%7.2%2.7%2.7%2.2%
Nov 202559.8%26.8%7%2.4%2.4%1.6%
Dec 202563.8%23.4%6.4%2.6%2.1%1.7%
Jan 202667.7%20.2%5.6%2.7%2.2%1.5%
Feb 202665.1%23.8%5.3%2.6%1.8%1.4%
Mar 202664.7%23.6%5.3%3.2%1.7%1.4%
Apr 202665.5%23.9%5.1%2.6%1.4%1.4%
May 202660.9%27.2%6.1%3%1.6%1.1%
Jun 202664.2%23.6%6.8%2.6%1.4%1.4%
Jul 202668.8%20.7%6%2.3%1.2%1%
Aug 202665.3%23.9%5.8%2.6%1.4%0.96%
Sep 202666%24.1%4.9%2.7%1.4%0.79%

  1. 1.Google Family Link

    66%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Qustodio

    24.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Bark

    4.9%

    Held 3rd. 22.5K estimated branded searches, -15.4% vs prior month. Share -0.8 points.

  4. 4.Kidslox

    2.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Norton

    1.4%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Net Nanny

    0.79%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Bark and its closest rivals

Every comparison with Bark

7 comparisons

How has branded search demand for Bark changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bark worldwide fell from 32.1K to 22.5K.
  • Across the 12 months ending September 2026, Bark’s share of searches among parental control apps worldwide decreased from 7.2% to 4.9%.

How did search popularity change for parental control apps worldwide in September 2026?

5 changes

  1. In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 65.3% to 66%.

  2. In September 2026, Bark lost share of searches among parental control apps worldwide, from 5.8% to 4.9%.

  3. Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.79% in September 2026.

  4. Estimated monthly branded searches for Norton worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Qustodio worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Bark’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bark app
  • bark parental controls

Do you work for Bark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bark compete?

Bark is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Family location apps4th of 41.3%Show ranking
Parental control apps3rd of 64.9%Shown above
Creator with pink hair and a pink jacket

Is Bark your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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