Bark vs Google Family Link:Which is searched more?
In September 2026, Google Family Link had more branded searches than Bark among family location apps worldwide. Google Family Link was estimated to have 301K branded searches compared to Bark’s 18.1K, and held a 22.1% Share of Search versus Bark’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bark or Google Family Link?
Compare the family location apps people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Family Link, Bark. The figures are in the table below the chart.
View monthly share of search table
| Month | Find My | Life360 | Google Family Link | Bark |
|---|---|---|---|---|
| Oct 2025 | 48.4% | 32.3% | 17.7% | 1.6% |
| Nov 2025 | 49.2% | 26.9% | 22% | 2% |
| Dec 2025 | 46.9% | 25.6% | 25.6% | 1.9% |
| Jan 2026 | 47% | 25.7% | 25.7% | 1.6% |
| Feb 2026 | 52% | 23.3% | 23.3% | 1.4% |
| Mar 2026 | 49.5% | 27.1% | 22.1% | 1.3% |
| Apr 2026 | 49.5% | 27.1% | 22.1% | 1.3% |
| May 2026 | 51.6% | 28.2% | 18.8% | 1.4% |
| Jun 2026 | 51.6% | 28.2% | 18.8% | 1.4% |
| Jul 2026 | 49.5% | 27.1% | 22.1% | 1.3% |
| Aug 2026 | 49.3% | 27% | 22.1% | 1.6% |
| Sep 2026 | 49.5% | 27.1% | 22.1% | 1.3% |
How has the Bark and Google Family Link comparison changed over the last 12 months?
3 findings
- Google Family Link was ahead of Bark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bark’s estimated Share of Search among family location apps worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Google Family Link’s estimated Share of Search among family location apps worldwide moved from 17.7% to 22.1%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for family location apps worldwide in September 2026?
2 changes
Estimated monthly branded searches for Google Family Link worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Other head-to-heads among family location apps
How each brand is measured
Brandwave collects information about searches that people make online using Bark’s and Google Family Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bark
1 branded search term
- bark app
Google Family Link
1 branded search term
- google family link
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.