Brandwave

How popular isBark in search?

In September 2026, there were an estimated 18.1K branded searches for Bark worldwide which is down 18.5% over the last 12 months. Bark holds 1.3% estimated Share of Search among family location apps worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Find My49.5%
  2. Life36027.1%
  3. Google Family Link22.1%
  4. Bark1.3%
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Which family location apps compete with Bark?

Bark against family location apps worldwide, by month

Share of Search by month for Find My, Life360, Google Family Link, Bark. The figures are in the table below the chart.

View monthly share of search table
MonthFind MyLife360Google Family LinkBark
Oct 202548.4%32.3%17.7%1.6%
Nov 202549.2%26.9%22%2%
Dec 202546.9%25.6%25.6%1.9%
Jan 202647%25.7%25.7%1.6%
Feb 202652%23.3%23.3%1.4%
Mar 202649.5%27.1%22.1%1.3%
Apr 202649.5%27.1%22.1%1.3%
May 202651.6%28.2%18.8%1.4%
Jun 202651.6%28.2%18.8%1.4%
Jul 202649.5%27.1%22.1%1.3%
Aug 202649.3%27%22.1%1.6%
Sep 202649.5%27.1%22.1%1.3%

  1. 1.Find My

    49.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Life360

    27.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Google Family Link

    22.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Bark

    1.3%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between Bark and its closest rivals

Every comparison with Bark

How has branded search demand for Bark changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bark worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Bark’s estimated Share of Search among family location apps worldwide held steady, from 1.6% to 1.3%.

How did search popularity change for family location apps worldwide in September 2026?

  1. Estimated monthly branded searches for Google Family Link worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  2. Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Life360 worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Where does Bark compete?

Bark is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Family location apps4th of 41.3%Shown above
Shock collar brands2nd of 32.1%Show ranking
Home services marketplaces3rd of 55%Show ranking
Dog treat brands3rd of 519.4%Show ranking
Pet bed brands2nd of 519.6%Show ranking

How is Bark measured?

Brandwave collects information about searches that people make online using Bark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bark app

Do you work for Bark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bark your brand?

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