Brandwave

Bark vs GeoZilla:Which is more popular?

In October 2026, GeoZilla had more branded searches than Bark among family location apps worldwide. GeoZilla had about 27,100 branded searches, while Bark had 22,200. GeoZilla made up 2.1% of all family location app searches we track, and Bark accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about family location apps, neither Bark nor GeoZilla appeared in any of the five answers.

Among family location apps worldwide in October 2026

Who do people search for more?

GeoZilla, about 22% more searches than Bark

GeoZilla 27.1K searchesBark 22.2K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bark in 0 of 5GeoZilla in 0 of 5

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Top family location apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bark nor GeoZilla showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Find My1st
  2. Life3602nd
  3. Google Family Link3rd
  4. Glympse4th
  5. GeoZilla–
  6. Bark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Find My5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Life3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Family Link3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glympse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GeoZilla0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about family location apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bark or GeoZilla more popular in search?

This chart shows how often people search Google for Bark and GeoZilla by name. Each line represents a brand's share of searches for all six family location apps we track, month by month, from English-language searches worldwide.

Bark and GeoZilla among family location apps worldwide, by month

Share of searches by month for GeoZilla, Bark. The figures are in the table below the chart.

View monthly share of searches table
MonthFind MyLife360Google Family LinkGeoZillaBarkGlympse
Nov 202548.2%26.4%21.6%1.3%1.9%0.58%
Dec 202545.8%25%25%1.5%1.8%0.82%
Jan 202646%25.2%25.2%1.5%1.5%0.55%
Feb 202651%22.8%22.8%1.4%1.4%0.61%
Mar 202648.5%26.5%21.7%1.6%1.3%0.48%
Apr 202648.5%26.5%21.7%1.6%1.3%0.48%
May 202650.5%27.6%18.4%1.7%1.4%0.49%
Jun 202650.7%27.7%18.5%1.4%1.4%0.41%
Jul 202648.5%26.5%21.7%1.6%1.3%0.39%
Aug 202648.2%26.3%21.6%1.9%1.6%0.39%
Sep 202648.3%26.4%21.6%1.9%1.3%0.39%
Oct 202652.7%23.6%19.3%2.1%1.7%0.52%

How has branded search for Bark and GeoZilla changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: GeoZilla took it in March 2026.
  • Across the 12 months ending October 2026, Bark’s share of searches among family location apps worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending October 2026, GeoZilla’s share of searches among family location apps worldwide moved from 1.3% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 27.1K.

How did search popularity change for family location apps worldwide in October 2026?

2 changes
  1. GeoZilla’s share of searches among family location apps worldwide has gained ground for 3 months in a row, from 1.6% to 2.1% in October 2026.

  2. Estimated monthly branded searches for Bark worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in October 2026.

How are Bark’s and GeoZilla’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bark’s and GeoZilla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bark

1 branded search term

  • bark app

GeoZilla

1 branded search term

  • geozilla

How the Brand Demand Index is measured

Other head-to-heads among family location apps

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