Brandwave

Family location apps:Which are searched most?

In September 2026, Find My was the most searched among family location apps worldwide, with an estimated 673K branded searches and 49.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Find My49.5%
  2. Life36027.1%
  3. Google Family Link22.1%
  4. Bark1.3%

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Share of SearchLeaderboard

Compare the family location apps people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among family location apps worldwide, by month

Share of Search by month for Find My, Life360, Google Family Link. The figures are in the table below the chart.

View monthly share of search table
MonthFind MyLife360Google Family LinkBark
Oct 202548.4%32.3%17.7%1.6%
Nov 202549.2%26.9%22%2%
Dec 202546.9%25.6%25.6%1.9%
Jan 202647%25.7%25.7%1.6%
Feb 202652%23.3%23.3%1.4%
Mar 202649.5%27.1%22.1%1.3%
Apr 202649.5%27.1%22.1%1.3%
May 202651.6%28.2%18.8%1.4%
Jun 202651.6%28.2%18.8%1.4%
Jul 202649.5%27.1%22.1%1.3%
Aug 202649.3%27%22.1%1.6%
Sep 202649.5%27.1%22.1%1.3%

This month’s ranking, September 2026

  1. 1.Find My

    49.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Life360

    27.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Google Family Link

    22.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Bark

    1.3%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among family location apps worldwide?

In September 2026, Find My was the most searched among family location apps worldwide, with an estimated 673K branded searches and 49.5% estimated Share of Search within this set. Life360 is in 2nd place, 22.4 percentage points behind at 27.1% Share of Search.

Global family location apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Find My48.4% → 49.5%52%Feb 202646.9%Dec 20251st
Life36032.3% → 27.1%32.3%Oct 202523.3%Feb 20262nd
Google Family Link17.7% → 22.1%25.7%Jan 202617.7%Oct 20253rd
Bark1.6% → 1.3%2%Nov 20251.3%Mar 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide increased from 48.4% to 49.5%.
  • Across the 12 months ending September 2026, Life360’s estimated Share of Search among family location apps worldwide decreased from 32.3% to 27.1%.
  • Across the 12 months ending September 2026, Google Family Link’s estimated Share of Search among family location apps worldwide increased from 17.7% to 22.1%.
  • Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide peaked at 52% in February 2026 and was lowest at 46.9% in December 2025.
  • Across the 12 months ending September 2026, Life360’s estimated Share of Search among family location apps worldwide peaked at 32.3% in October 2025 and was lowest at 23.3% in February 2026.
  • Across the 12 months ending September 2026, Google Family Link’s estimated Share of Search among family location apps worldwide peaked at 25.7% in January 2026 and was lowest at 17.7% in October 2025.
  • Across the 12 months ending September 2026, Bark held steady: its estimated Share of Search among family location apps worldwide moved less than 0.5 percentage points.

How did search popularity change for family location apps worldwide in September 2026?

  1. Estimated monthly branded searches for Google Family Link worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  2. Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Life360 worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

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