Brandwave

Find My vs Life360:Which is searched more?

In September 2026, Find My had more branded searches than Life360 among family location apps worldwide. Find My was estimated to have 673K branded searches compared to Life360’s 368K, and held a 49.5% Share of Search versus Life360’s 27.1%. These are worldwide searches for English-language branded terms.

Share of Search among family location apps worldwide in September 2026Which is more popular in search, Find My or Life360?
Find My49.5%673K searches
vs
Life36027.1%368K searches

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Which is more popular in search, Find My or Life360?

Compare the family location apps people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Find My and Life360 among family location apps worldwide, by month

Share of Search by month for Find My, Life360. The figures are in the table below the chart.

View monthly share of search table
MonthFind MyLife360Google Family LinkBark
Oct 202548.4%32.3%17.7%1.6%
Nov 202549.2%26.9%22%2%
Dec 202546.9%25.6%25.6%1.9%
Jan 202647%25.7%25.7%1.6%
Feb 202652%23.3%23.3%1.4%
Mar 202649.5%27.1%22.1%1.3%
Apr 202649.5%27.1%22.1%1.3%
May 202651.6%28.2%18.8%1.4%
Jun 202651.6%28.2%18.8%1.4%
Jul 202649.5%27.1%22.1%1.3%
Aug 202649.3%27%22.1%1.6%
Sep 202649.5%27.1%22.1%1.3%

How has the Find My and Life360 comparison changed over the last 12 months?

  • Find My was ahead of Life360 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide moved from 48.4% to 49.5%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Life360’s estimated Share of Search among family location apps worldwide moved from 32.3% to 27.1%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for family location apps worldwide in September 2026?

  1. Estimated monthly branded searches for Life360 worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Other head-to-heads among family location apps

How each brand is measured

Brandwave collects information about searches that people make online using Find My’s and Life360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Find My

1 branded search term

  • find my

Life360

1 branded search term

  • life360

How the Brand Demand Index is measured

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