Bark vs Fitbit:Which is more popular?
In October 2026, Bark had more branded searches than Fitbit among kids smartwatch brands worldwide. Bark had about 40,500 branded searches, while Fitbit had 12,100. Bark made up 12.3% of all kids smartwatch brand searches we track, and Fitbit accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about kids smartwatch brands, Bark appeared in three of the five answers and Fitbit in one. Bark was mentioned before Fitbit in three out of four answers.
Who do people search for more?
Bark, about 3 searches for every 1 for Fitbit
Who does AI mention more?
Bark, mentioned in 3 of 5 answers, Fitbit in 1
Who does AI recommend more?
Bark, named ahead of Fitbit in 3 of 4 answers
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Top kids smartwatch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bark was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fitbit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bark was listed before Fitbit in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gabb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids smartwatch brands
5 answers
Asked ChatGPT
“Which kids smartwatch should I buy?”
Asked ChatGPT
“What are the best smartwatches for kids?”
Asked ChatGPT
“What's the best smartwatch for a child without a phone?”
Searched Google, AI Overview
“kids smart watch”
Searched Google, AI Overview
“smart watch for kids”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Bark or Fitbit more popular in search?
This chart shows how often people search Google for Bark and Fitbit by name. Each line represents a brand's share of searches for all 11 kids smartwatch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bark, Fitbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Verizon | Spacetalk | Xplora | Apple Watch | Bark | Garmin | imoo | TickTalk | Fitbit | Gabb | VTech |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 16.4% | 16.4% | 16.4% | 13.4% | 4.9% | 13.4% | 4% | 3.3% | 4% | 6% | 1.8% |
| Dec 2025 | 17.8% | 14.5% | 14.5% | 11.9% | 6.5% | 11.9% | 4.3% | 4.3% | 5.3% | 6.5% | 2.4% |
| Jan 2026 | 15.2% | 22.8% | 18.6% | 10.2% | 4.6% | 8.3% | 4.6% | 4.6% | 5.6% | 4.6% | 1.1% |
| Feb 2026 | 12.2% | 27.2% | 18.2% | 8.1% | 5.4% | 8.1% | 5.4% | 5.4% | 4.5% | 4.5% | 0.85% |
| Mar 2026 | 15.2% | 18.6% | 22.7% | 8.3% | 5.6% | 10.2% | 5.6% | 4.5% | 3.7% | 4.5% | 1.1% |
| Apr 2026 | 16.1% | 16.1% | 19.7% | 8.8% | 5.9% | 13.2% | 5.9% | 4.8% | 3.9% | 4.8% | 0.76% |
| May 2026 | 16.9% | 13.9% | 20.7% | 9.3% | 7.6% | 11.3% | 6.2% | 5.1% | 3.4% | 5.1% | 0.65% |
| Jun 2026 | 16.3% | 13.4% | 20% | 10.9% | 8.9% | 10.9% | 6% | 4.9% | 4% | 4% | 0.63% |
| Jul 2026 | 16.9% | 13.9% | 20.7% | 9.3% | 9.3% | 11.3% | 6.2% | 4.1% | 3.4% | 4.1% | 0.82% |
| Aug 2026 | 16.8% | 13.7% | 20.5% | 9.2% | 11.2% | 9.2% | 6.2% | 4.1% | 3.4% | 5% | 0.67% |
| Sep 2026 | 18.3% | 14.9% | 18.3% | 10% | 10% | 10% | 6.7% | 4.5% | 3% | 3.7% | 0.72% |
| Oct 2026 | 18.3% | 15% | 15% | 12.3% | 12.3% | 8.2% | 6.7% | 4.5% | 3.7% | 3% | 1.1% |
Fitbit sells other things too, so only its searches that name this product count here, like “fitbit ace”.
How has branded search for Bark and Fitbit changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Fitbit took it in January 2026, Bark took it in February 2026.
- Across the 12 months ending October 2026, Bark’s share of searches among kids smartwatch brands worldwide moved from 4.9% to 12.3%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
- Across the 12 months ending October 2026, Fitbit’s share of searches among kids smartwatch brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for kids smartwatch brands worldwide in October 2026?
2 changes
In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.
In October 2026, Bark gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
How are Bark’s and Fitbit’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bark’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids smartwatch brands
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