Brandwave

How popular isVTech?

In October 2026, people searched for VTech by name about 323,000 times worldwide, a 30.5% decrease from the previous year. These searches made up 1.1% of all global kids smartwatch brand searches, placing VTech 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about kids smartwatch brands, VTech did not appear in any of the answers.

Search and AI answers in October 2026

VTech is the 11th most searched of 11 competitors and not named in the AI answers we collected.

  1. VerizonShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SpacetalkShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. XploraShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Apple WatchShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. VTechShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top kids smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VTech did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verizon1st
  2. Bark2nd
  3. Apple Watch3rd
  4. Garmin4th
  5. Fitbit5th
  6. Spacetalk–
  7. Xplora–
  8. +1 more
  9. TickTalk–
  10. Gabb–
  11. VTech–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VTech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kids smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for VTech compared with other kids smartwatch brands worldwide?

VTech against kids smartwatch brands worldwide, by month

Share of searches by month for Verizon, Spacetalk, Xplora, Apple Watch, Bark, Garmin, imoo, TickTalk, Fitbit, Gabb, VTech. The figures are in the table below the chart.

View monthly share of searches table
MonthVerizonSpacetalkXploraApple WatchBarkGarminimooTickTalkFitbitGabbVTech
Nov 202516.4%16.4%16.4%13.4%4.9%13.4%4%3.3%4%6%1.8%
Dec 202517.8%14.5%14.5%11.9%6.5%11.9%4.3%4.3%5.3%6.5%2.4%
Jan 202615.2%22.8%18.6%10.2%4.6%8.3%4.6%4.6%5.6%4.6%1.1%
Feb 202612.2%27.2%18.2%8.1%5.4%8.1%5.4%5.4%4.5%4.5%0.85%
Mar 202615.2%18.6%22.7%8.3%5.6%10.2%5.6%4.5%3.7%4.5%1.1%
Apr 202616.1%16.1%19.7%8.8%5.9%13.2%5.9%4.8%3.9%4.8%0.76%
May 202616.9%13.9%20.7%9.3%7.6%11.3%6.2%5.1%3.4%5.1%0.65%
Jun 202616.3%13.4%20%10.9%8.9%10.9%6%4.9%4%4%0.63%
Jul 202616.9%13.9%20.7%9.3%9.3%11.3%6.2%4.1%3.4%4.1%0.82%
Aug 202616.8%13.7%20.5%9.2%11.2%9.2%6.2%4.1%3.4%5%0.67%
Sep 202618.3%14.9%18.3%10%10%10%6.7%4.5%3%3.7%0.72%
Oct 202618.3%15%15%12.3%12.3%8.2%6.7%4.5%3.7%3%1.1%

  1. 1.Verizon

    18.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Spacetalk

    15%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xplora

    15%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  4. 4.Apple Watch

    12.3%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  5. 5.Bark

    12.3%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  6. 6.Garmin

    8.2%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.8 points.

  7. 7.imoo

    6.7%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.TickTalk

    4.5%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Fitbit

    3.7%

    Moved from 10th to 9th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  10. 10.Gabb

    3%

    Moved from 9th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  11. 11.VTech

    1.1%

    Held 11th. 3.6K estimated branded searches, +50% vs prior month. Share +0.4 points.

VTech, Apple Watch and 2 other brands sell other things too, so only their searches that name this product count here, like “vtech kidizoom smartwatch”.

Compare popularity between VTech and its closest rivals

Every comparison with VTech

34 comparisons

How has branded search demand for VTech changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for VTech worldwide fell from 465K to 323K.
  • Across the 12 months ending October 2026, VTech’s share of searches among kids smartwatch brands worldwide decreased from 1.8% to 1.1%.
  • Across the 12 months ending October 2026, VTech’s share of searches among kids smartwatch brands worldwide peaked at 2.4% in December 2025 and was lowest at 0.63% in June 2026.

How did search popularity change for kids smartwatch brands worldwide in October 2026?

6 changes

  1. In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.

  2. In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.

  3. In October 2026, Bark gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.

  4. In October 2026, Xplora lost share of searches among kids smartwatch brands worldwide, from 18.3% to 15%.

  5. In October 2026, Garmin lost share of searches among kids smartwatch brands worldwide, from 10% to 8.2%.

  6. In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%.

How are VTech’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using VTech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vtech
  • vtech baby monitor
  • vtech kidizoom smartwatch
  • vtech learning walker
  • vtech marble rush
  • vtech tablet
  • vtech toys

Do you work for VTech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does VTech compete?

VTech is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Toy brands6th of 121.5%Show ranking
Kids smartwatch brands11th of 111.1%Shown above
Baby monitor brands2nd of 736.5%Show ranking
Baby toys2nd of 634.3%Show ranking
Kids tablets2nd of 411.1%Show ranking
Creator with pink hair and a pink jacket

Is VTech your brand?

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