Brandwave

Kids tablets:Which brands are most popular in search?

In August 2026, Amazon was the most searched among kids tablets worldwide, with an estimated 414M branded searches and 99.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon99.8%
  2. Samsung0.1%
  3. LeapFrog0.05%
  4. VTech0.04%
  5. Kurio0.03%
  6. Contixo<0.01%

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Share of SearchLeaderboard

Compare the kids tablets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kids tablets worldwide, by month

Share of Search by month for Amazon. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonSamsungLeapFrogVTechKurioContixo
Oct 202599.7%0.11%0.06%0.06%0.07%<0.01%
Nov 202599.7%0.08%0.06%0.06%0.05%<0.01%
Dec 202599.8%0.08%0.06%0.06%0.04%<0.01%
Jan 202699.8%0.1%0.05%0.05%0.05%<0.01%
Feb 202699.7%0.11%0.06%0.05%0.06%<0.01%
Mar 202699.8%0.09%0.05%0.04%0.06%<0.01%
Apr 202699.7%0.1%0.06%0.05%0.06%<0.01%
May 202699.8%0.08%0.05%0.04%0.05%<0.01%
Jun 202699.8%0.08%0.05%0.03%0.04%<0.01%
Jul 202699.8%0.09%0.05%0.04%0.03%<0.01%
Aug 202699.8%0.1%0.05%0.04%0.03%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Amazon

    99.8%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Samsung

    0.1%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share 0 points.

  3. 3.LeapFrog

    0.05%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.VTech

    0.04%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kurio

    0.03%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  6. 6.Contixo

    <0.01%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among kids tablets worldwide?

In August 2026, Amazon was the most searched among kids tablets worldwide, with an estimated 414M branded searches and 99.8% estimated Share of Search within this set. Samsung is in 2nd place, 99.7 percentage points behind at 0.1% Share of Search.

Global kids tablets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Amazon99.7% → 99.8%99.8%Jun 202699.7%Oct 20251st
Samsung0.11% → 0.1%0.11%Feb 20260.08%Dec 20252nd
LeapFrog0.06% → 0.05%0.06%Dec 20250.05%Jan 20264th → 3rd
VTech0.06% → 0.04%0.06%Dec 20250.03%Jun 20265th → 4th
Kurio0.07% → 0.03%0.07%Oct 20250.03%Jul 20263rd → 5th
Contixo<0.01%<0.01%Dec 2025<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, LeapFrog rose from 4th to 3rd among kids tablets worldwide.
  • Across the 11 months ending August 2026, VTech rose from 5th to 4th among kids tablets worldwide.
  • Across the 11 months ending August 2026, Kurio fell from 3rd to 5th among kids tablets worldwide.
  • Across the 11 months ending August 2026, Amazon, Samsung and Contixo held steady: their estimated Share of Search among kids tablets worldwide each moved less than 0.5 percentage points.

How did search popularity change for kids tablets worldwide in August 2026?

  1. Estimated monthly branded searches for Contixo worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  2. Estimated monthly branded searches for Kurio worldwide fell 55.1% over 11 measured months, from 301K to 135K in August 2026.

  3. Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

  4. Estimated monthly branded searches for LeapFrog worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

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