Kurio vs LeapFrog:Which is more popular by branded search?
In August 2026, LeapFrog had more branded searches than Kurio among kids tablets worldwide. LeapFrog was estimated to have 201K branded searches compared to Kurio’s 135K, and held a 0.05% Share of Search versus Kurio’s 0.03%. These are worldwide searches for English-language branded terms.
Follow Kurio vs LeapFrog and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kurio or LeapFrog?
Compare the kids tablets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LeapFrog, Kurio. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon | Samsung | LeapFrog | VTech | Kurio | Contixo |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.7% | 0.11% | 0.06% | 0.06% | 0.07% | <0.01% |
| Nov 2025 | 99.7% | 0.08% | 0.06% | 0.06% | 0.05% | <0.01% |
| Dec 2025 | 99.8% | 0.08% | 0.06% | 0.06% | 0.04% | <0.01% |
| Jan 2026 | 99.8% | 0.1% | 0.05% | 0.05% | 0.05% | <0.01% |
| Feb 2026 | 99.7% | 0.11% | 0.06% | 0.05% | 0.06% | <0.01% |
| Mar 2026 | 99.8% | 0.09% | 0.05% | 0.04% | 0.06% | <0.01% |
| Apr 2026 | 99.7% | 0.1% | 0.06% | 0.05% | 0.06% | <0.01% |
| May 2026 | 99.8% | 0.08% | 0.05% | 0.04% | 0.05% | <0.01% |
| Jun 2026 | 99.8% | 0.08% | 0.05% | 0.03% | 0.04% | <0.01% |
| Jul 2026 | 99.8% | 0.09% | 0.05% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 99.8% | 0.1% | 0.05% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kurio and LeapFrog comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: LeapFrog took it in November 2025, Kurio took it in March 2026, LeapFrog took it in June 2026.
- Across the 11 months ending August 2026, Kurio’s estimated Share of Search among kids tablets worldwide moved from 0.07% to 0.03%, and its estimated monthly branded searches moved from 301K to 135K.
- Across the 11 months ending August 2026, LeapFrog’s estimated Share of Search among kids tablets worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for kids tablets worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Kurio’s and LeapFrog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.