LeapFrog vs VTech:Which is more popular by branded search?
In August 2026, LeapFrog had more branded searches than VTech among kids tablets worldwide. LeapFrog was estimated to have 201K branded searches compared to VTech’s 165K, and held a 0.05% Share of Search versus VTech’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LeapFrog or VTech?
Compare the kids tablets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LeapFrog, VTech. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon | Samsung | LeapFrog | VTech | Kurio | Contixo |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.7% | 0.11% | 0.06% | 0.06% | 0.07% | <0.01% |
| Nov 2025 | 99.7% | 0.08% | 0.06% | 0.06% | 0.05% | <0.01% |
| Dec 2025 | 99.8% | 0.08% | 0.06% | 0.06% | 0.04% | <0.01% |
| Jan 2026 | 99.8% | 0.1% | 0.05% | 0.05% | 0.05% | <0.01% |
| Feb 2026 | 99.7% | 0.11% | 0.06% | 0.05% | 0.06% | <0.01% |
| Mar 2026 | 99.8% | 0.09% | 0.05% | 0.04% | 0.06% | <0.01% |
| Apr 2026 | 99.7% | 0.1% | 0.06% | 0.05% | 0.06% | <0.01% |
| May 2026 | 99.8% | 0.08% | 0.05% | 0.04% | 0.05% | <0.01% |
| Jun 2026 | 99.8% | 0.08% | 0.05% | 0.03% | 0.04% | <0.01% |
| Jul 2026 | 99.8% | 0.09% | 0.05% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 99.8% | 0.1% | 0.05% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the LeapFrog and VTech comparison changed over the last 12 months?
3 findings
- LeapFrog was ahead of VTech in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LeapFrog’s estimated Share of Search among kids tablets worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among kids tablets worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for kids tablets worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using LeapFrog’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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