Brandwave

How popular isVTech in search?

In August 2026, there were an estimated 165K branded searches for VTech worldwide which is down 32.9% over the last 11 months. VTech holds 0.04% estimated Share of Search among kids tablets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon99.8%
  2. Samsung0.1%
  3. LeapFrog0.05%
  4. VTech0.04%
  5. Kurio0.03%
  6. Contixo<0.01%
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Which kids tablets compete with VTech?

VTech against kids tablets worldwide, by month

Share of Search by month for Amazon, VTech. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonSamsungLeapFrogVTechKurioContixo
Oct 202599.7%0.11%0.06%0.06%0.07%<0.01%
Nov 202599.7%0.08%0.06%0.06%0.05%<0.01%
Dec 202599.8%0.08%0.06%0.06%0.04%<0.01%
Jan 202699.8%0.1%0.05%0.05%0.05%<0.01%
Feb 202699.7%0.11%0.06%0.05%0.06%<0.01%
Mar 202699.8%0.09%0.05%0.04%0.06%<0.01%
Apr 202699.7%0.1%0.06%0.05%0.06%<0.01%
May 202699.8%0.08%0.05%0.04%0.05%<0.01%
Jun 202699.8%0.08%0.05%0.03%0.04%<0.01%
Jul 202699.8%0.09%0.05%0.04%0.03%<0.01%
Aug 202699.8%0.1%0.05%0.04%0.03%<0.01%
Sep 2026——————

  1. 1.Amazon

    99.8%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Samsung

    0.1%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share 0 points.

  3. 3.LeapFrog

    0.05%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.VTech

    0.04%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kurio

    0.03%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  6. 6.Contixo

    <0.01%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between VTech and its closest rivals

How has branded search demand for VTech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for VTech worldwide fell from 246K to 165K.
  • Across the 11 months ending August 2026, VTech rose from 5th to 4th among kids tablets worldwide.

How did search popularity change for kids tablets worldwide in August 2026?

  1. Estimated monthly branded searches for Contixo worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  2. Estimated monthly branded searches for Kurio worldwide fell 55.1% over 11 measured months, from 301K to 135K in August 2026.

  3. Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

  4. Estimated monthly branded searches for LeapFrog worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does VTech compete?

VTech is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids tablets4th of 60.04%Shown above
Baby monitor brands2nd of 510.3%Show ranking
Baby toys2nd of 632.3%Show ranking

How is VTech measured?

Brandwave collects information about searches that people make online using VTech’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vtech

Do you work for VTech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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